Transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja
The emergence of Internet had brought a lot of changes in the mass media landscape. The conventional media had moved to a digital format and formed a media convergence that can attract audience’s interests especially the youths. This study chose a new medium that resulted from the combination of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UKM
2011
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35275/1/JKom_hasrul.pdf |
| _version_ | 1825833247223840768 |
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| author | Hashim, Hasrul Omar, Bahiyah |
| author_facet | Hashim, Hasrul Omar, Bahiyah |
| author_sort | Hashim, Hasrul |
| collection | USM |
| description | The emergence of Internet had brought a lot of changes in the mass
media landscape. The conventional media had moved to a digital
format and formed a media convergence that can attract audience’s
interests especially the youths. This study chose a new medium that
resulted from the combination of Internet and television, namely
television portal to assess the levels of gratification of the medium
usage among youths. Assessment made by exploring the relationship
between the gratification sought (GS) and the gratification obtained
(GO) for four measures of gratification, namely the need to
obtain information, entertainment, interpersonal utility and also
interactivity. This study also assessed the gratification that is
acquired between the use of two television portal; RTM as a public
broadcasting station and TV3 as a private broadcasting station.
The findings showed there is a significant relationship between GS
and GO for all four measures of gratification in this study. This
study concluded with suggestion to RTM to improve the weaknesses
that was identified in the effort to exploit the new media in order
to capture and attract youth audience to expose them with the
RTM’s programs. |
| first_indexed | 2024-03-06T15:04:57Z |
| format | Article |
| id | usm.eprints-35275 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:04:57Z |
| publishDate | 2011 |
| publisher | Penerbit UKM |
| record_format | dspace |
| spelling | usm.eprints-352752017-07-03T07:10:15Z http://eprints.usm.my/35275/ Transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja Hashim, Hasrul Omar, Bahiyah H Social Sciences HM811-821 Deviant behavior. Social deviance The emergence of Internet had brought a lot of changes in the mass media landscape. The conventional media had moved to a digital format and formed a media convergence that can attract audience’s interests especially the youths. This study chose a new medium that resulted from the combination of Internet and television, namely television portal to assess the levels of gratification of the medium usage among youths. Assessment made by exploring the relationship between the gratification sought (GS) and the gratification obtained (GO) for four measures of gratification, namely the need to obtain information, entertainment, interpersonal utility and also interactivity. This study also assessed the gratification that is acquired between the use of two television portal; RTM as a public broadcasting station and TV3 as a private broadcasting station. The findings showed there is a significant relationship between GS and GO for all four measures of gratification in this study. This study concluded with suggestion to RTM to improve the weaknesses that was identified in the effort to exploit the new media in order to capture and attract youth audience to expose them with the RTM’s programs. Penerbit UKM 2011 Article PeerReviewed application/pdf en cc_by http://eprints.usm.my/35275/1/JKom_hasrul.pdf Hashim, Hasrul and Omar, Bahiyah (2011) Transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja. Jurnal Komunikasi, Malaysian Journal of Communication , 27 (1). pp. 146-169. ISSN 2289-1528 http://ejournal.ukm.my/mjc/index |
| spellingShingle | H Social Sciences HM811-821 Deviant behavior. Social deviance Hashim, Hasrul Omar, Bahiyah Transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja |
| title | Transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja |
| title_full | Transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja |
| title_fullStr | Transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja |
| title_full_unstemmed | Transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja |
| title_short | Transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja |
| title_sort | transformasi penyiaran televisyen melalui internet kajian perhubungan kepuasan terhadap pengguna remaja |
| topic | H Social Sciences HM811-821 Deviant behavior. Social deviance |
| url | http://eprints.usm.my/35275/1/JKom_hasrul.pdf |
| work_keys_str_mv | AT hashimhasrul transformasipenyiarantelevisyenmelaluiinternetkajianperhubungankepuasanterhadappenggunaremaja AT omarbahiyah transformasipenyiarantelevisyenmelaluiinternetkajianperhubungankepuasanterhadappenggunaremaja |