Identifying Export Opportunities For Malaysia Using The Shift-Share Technique

Various analytical techniques have been developed to date by researchers to identify export markets. A review of these techniques such as demand pattern analysis, income elasticity measurement, multiple factor indices, estimation by analogy, trend analysis, simple constant growth models and shift...

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Main Authors: Ahmad, Mohd. Ismail, Y. M. Mak, Y. M. Mak
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 1996
Subjects:
Online Access:http://eprints.usm.my/35307/1/1-2-1.pdf
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author Ahmad, Mohd. Ismail
Y. M. Mak, Y. M. Mak
author_facet Ahmad, Mohd. Ismail
Y. M. Mak, Y. M. Mak
author_sort Ahmad, Mohd. Ismail
collection USM
description Various analytical techniques have been developed to date by researchers to identify export markets. A review of these techniques such as demand pattern analysis, income elasticity measurement, multiple factor indices, estimation by analogy, trend analysis, simple constant growth models and shift-share analysis was undertaken by Wee and Wong (1987a). There are two categories of measurements, absolute and relative. The absolute measure compares markets on a two by two basis, whereas a relative measure compares each market relative to all others in a group. The shift-share technique is a relative measure. This technique has potential for application to Malaysian exports, particularly in the current situation where a range of manufactured goods are produced and exported. In 1994 manufactured goods made up some 77 percent of Malaysian exports (Ministry of Finance, 1995). To remain viable exporters need to continually keep abreast of changing opportunities in overseas markets. This paper will illustrate the usefulness of the shift-share technique in analysing and tracking such changes in export opportunities.
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spelling usm.eprints-353072017-07-04T04:48:26Z http://eprints.usm.my/35307/ Identifying Export Opportunities For Malaysia Using The Shift-Share Technique Ahmad, Mohd. Ismail Y. M. Mak, Y. M. Mak HD28-70 Management. Industrial Management Various analytical techniques have been developed to date by researchers to identify export markets. A review of these techniques such as demand pattern analysis, income elasticity measurement, multiple factor indices, estimation by analogy, trend analysis, simple constant growth models and shift-share analysis was undertaken by Wee and Wong (1987a). There are two categories of measurements, absolute and relative. The absolute measure compares markets on a two by two basis, whereas a relative measure compares each market relative to all others in a group. The shift-share technique is a relative measure. This technique has potential for application to Malaysian exports, particularly in the current situation where a range of manufactured goods are produced and exported. In 1994 manufactured goods made up some 77 percent of Malaysian exports (Ministry of Finance, 1995). To remain viable exporters need to continually keep abreast of changing opportunities in overseas markets. This paper will illustrate the usefulness of the shift-share technique in analysing and tracking such changes in export opportunities. Asian Academy of Management (AAM) 1996 Article PeerReviewed application/pdf en http://eprints.usm.my/35307/1/1-2-1.pdf Ahmad, Mohd. Ismail and Y. M. Mak, Y. M. Mak (1996) Identifying Export Opportunities For Malaysia Using The Shift-Share Technique. Asian Academy of Management Journal (AAMJ), 1 (2). pp. 1-15. ISSN 1394-2603 http://web.usm.my/aamj/1.2.1996/1-2-1.pdf
spellingShingle HD28-70 Management. Industrial Management
Ahmad, Mohd. Ismail
Y. M. Mak, Y. M. Mak
Identifying Export Opportunities For Malaysia Using The Shift-Share Technique
title Identifying Export Opportunities For Malaysia Using The Shift-Share Technique
title_full Identifying Export Opportunities For Malaysia Using The Shift-Share Technique
title_fullStr Identifying Export Opportunities For Malaysia Using The Shift-Share Technique
title_full_unstemmed Identifying Export Opportunities For Malaysia Using The Shift-Share Technique
title_short Identifying Export Opportunities For Malaysia Using The Shift-Share Technique
title_sort identifying export opportunities for malaysia using the shift share technique
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/35307/1/1-2-1.pdf
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