Comparing High, Moderate And Low Performance Exporters: Evidence From Malaysia
The industrialisation strategy which aimed at diversifying the Malaysian economic base saw the rising importance of the manufacturing sector in terms of employment and export earnings. Exporting shifted from being an option to a strategic imperative for firms in the manufacturing sector when the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
1996
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35308/1/1-2-2.pdf |
| Summary: | The industrialisation strategy which aimed at diversifying the Malaysian economic base
saw the rising importance of the manufacturing sector in terms of employment and export
earnings. Exporting shifted from being an option to a strategic imperative for firms in the
manufacturing sector when the Industrial Master Plan (1985) was launched. The current
national policy is to export to non-traditional markets. While competing on cost
competitiveness is continued to be emphasised, the exporting firms are also encouraged to
upgrade their marketing skills. This paper reports the findings of a study on Malaysian
firms' export marketing behaviour and performance. |
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