Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market

In retailing, it is very important to examine how consumers perceive and react to instore design factors such as in-store space for walking, product arrangement styles, display types, and window sizes. This article investigates how various store designs create different consumer reactions dependin...

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Main Authors: Sang, Lin Han, Han, Dongchui
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2000
Subjects:
Online Access:http://eprints.usm.my/35459/1/5-2-4.pdf
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author Sang, Lin Han
Han, Dongchui
author_facet Sang, Lin Han
Han, Dongchui
author_sort Sang, Lin Han
collection USM
description In retailing, it is very important to examine how consumers perceive and react to instore design factors such as in-store space for walking, product arrangement styles, display types, and window sizes. This article investigates how various store designs create different consumer reactions depending on the types of consumer shopping in a Korean retail industry. It was found that design factors such as open, focused, and big created better consumer mood and consumer perception of store image than closed, unfocused, and small. Another finding is that consumer perceptions interact with consumer shopping patterns. Based on the research findings, managerial implications were also discussed
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spelling usm.eprints-354592017-07-10T04:46:56Z http://eprints.usm.my/35459/ Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market Sang, Lin Han Han, Dongchui HD28-70 Management. Industrial Management In retailing, it is very important to examine how consumers perceive and react to instore design factors such as in-store space for walking, product arrangement styles, display types, and window sizes. This article investigates how various store designs create different consumer reactions depending on the types of consumer shopping in a Korean retail industry. It was found that design factors such as open, focused, and big created better consumer mood and consumer perception of store image than closed, unfocused, and small. Another finding is that consumer perceptions interact with consumer shopping patterns. Based on the research findings, managerial implications were also discussed Asian Academy of Management (AAM) 2000 Article PeerReviewed application/pdf en http://eprints.usm.my/35459/1/5-2-4.pdf Sang, Lin Han and Han, Dongchui (2000) Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market. Asian Academy of Management Journal (AAMJ), 5 (2). pp. 1-15. ISSN 1394-2603 http://web.usm.my/aamj/5.2.2000/5-2-4.pdf
spellingShingle HD28-70 Management. Industrial Management
Sang, Lin Han
Han, Dongchui
Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market
title Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market
title_full Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market
title_fullStr Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market
title_full_unstemmed Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market
title_short Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market
title_sort effects of design factors and shopping types on consumer mood and store image in korean retail market
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/35459/1/5-2-4.pdf
work_keys_str_mv AT sanglinhan effectsofdesignfactorsandshoppingtypesonconsumermoodandstoreimageinkoreanretailmarket
AT handongchui effectsofdesignfactorsandshoppingtypesonconsumermoodandstoreimageinkoreanretailmarket