Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image In Korean Retail Market
In retailing, it is very important to examine how consumers perceive and react to instore design factors such as in-store space for walking, product arrangement styles, display types, and window sizes. This article investigates how various store designs create different consumer reactions dependin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2000
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35459/1/5-2-4.pdf |