Environmental scanning and effectiveness in strategic planning
Tinjuan Persekitaran didefinisikan sebagai satu sistem pengumpulan dan pemantauan maklumat sistematik yang menerangkan perubahan di dalam persekitaran bagi mengenalpasti dan meneroka setiap pembangunan, citarasa dan peristiwa di dalam politik, ekonomi, sosial dan teknologi yang dapat mempengaruhi o...
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| Format: | Thesis |
| Language: | English |
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2004
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| Online Access: | http://eprints.usm.my/35487/1/ISMILA_CHE_ISHAK_%28KHK%29_%28NN24%29.pdf |
| _version_ | 1797009437742858240 |
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| author | Che Ishak, Ismila |
| author_facet | Che Ishak, Ismila |
| author_sort | Che Ishak, Ismila |
| collection | USM |
| description | Tinjuan Persekitaran didefinisikan sebagai satu sistem pengumpulan dan pemantauan maklumat sistematik yang menerangkan perubahan di dalam persekitaran bagi mengenalpasti dan meneroka setiap pembangunan, citarasa dan
peristiwa di dalam politik, ekonomi, sosial dan teknologi yang dapat mempengaruhi objektif yang strategik dan taktikal di dalam sesebuah organisasi. Keberkesanan
pengurusan yang strategik adalah berkait secara langsung terhadap keupayaaan peninjauan persekitaran. Memandangkan tinjauan persekitaran adalah begitu penting bagi sesebuah firma, maka kajian yang dijalankan ini direka untuk menentukan tahap peninjauan maklumat dan sejauhmana penggunaan maklumat daripada aktiviti
peninjauan persekitaran itu menentukan sama ada keberkesanan perancangan strategik, kadar peningkatan jumlah jualan dan kejituan sesuatu ramalan mengenai masa hadapan. Ia juga menguji kesan penyerderhanaan yang disebabkan oleh saiz sesebuah firma. Firma-firma yang terlibat di dalam kajian ini adalah terdiri daripada
Firma Kecil dan Sederhana (IKS) yang terletak di Pedis, Kedah, Pulau Pinang dan Perak: Syarikat ini mempunyai bilangan pekerja sepenuh masa di antara 10 hingga 150 orang pekerja sahaja.
Environmental Scanning is defined as the systematic collection and monitoring of information that describes changes in the environment in order to identify and assess emerging developments in political, social and technological trends, and events that may affect the strategic and tacticcll objectives of an organization. The effectiveness of strategic planning is directly related to the capacity for the environment scanning. Accurate analysis provides the best framev·iork for
maximizing opportunities and allocating resources for the anticipated future. Since the
environn1ental scanning is crucial for the fimi., this research is designed to determine
the frequency of information scanned and the extent of usage of the information
derived from environmental scanning and whether these are related to performance of
the firm in terms of the planning effectiveness, sales grmvth rate and the accuracy of
forecasting about the future. It will also test the moderating effect of organization
size. The selected firms in this research are SME firms located in Perlis, Kedah,
Penang and Perak with the number of full time employees between 10 to 150 people.
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| first_indexed | 2024-03-06T15:05:34Z |
| format | Thesis |
| id | usm.eprints-35487 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:05:34Z |
| publishDate | 2004 |
| record_format | dspace |
| spelling | usm.eprints-354872018-04-06T01:59:06Z http://eprints.usm.my/35487/ Environmental scanning and effectiveness in strategic planning Che Ishak, Ismila HD28-70 Management. Industrial Management Tinjuan Persekitaran didefinisikan sebagai satu sistem pengumpulan dan pemantauan maklumat sistematik yang menerangkan perubahan di dalam persekitaran bagi mengenalpasti dan meneroka setiap pembangunan, citarasa dan peristiwa di dalam politik, ekonomi, sosial dan teknologi yang dapat mempengaruhi objektif yang strategik dan taktikal di dalam sesebuah organisasi. Keberkesanan pengurusan yang strategik adalah berkait secara langsung terhadap keupayaaan peninjauan persekitaran. Memandangkan tinjauan persekitaran adalah begitu penting bagi sesebuah firma, maka kajian yang dijalankan ini direka untuk menentukan tahap peninjauan maklumat dan sejauhmana penggunaan maklumat daripada aktiviti peninjauan persekitaran itu menentukan sama ada keberkesanan perancangan strategik, kadar peningkatan jumlah jualan dan kejituan sesuatu ramalan mengenai masa hadapan. Ia juga menguji kesan penyerderhanaan yang disebabkan oleh saiz sesebuah firma. Firma-firma yang terlibat di dalam kajian ini adalah terdiri daripada Firma Kecil dan Sederhana (IKS) yang terletak di Pedis, Kedah, Pulau Pinang dan Perak: Syarikat ini mempunyai bilangan pekerja sepenuh masa di antara 10 hingga 150 orang pekerja sahaja. Environmental Scanning is defined as the systematic collection and monitoring of information that describes changes in the environment in order to identify and assess emerging developments in political, social and technological trends, and events that may affect the strategic and tacticcll objectives of an organization. The effectiveness of strategic planning is directly related to the capacity for the environment scanning. Accurate analysis provides the best framev·iork for maximizing opportunities and allocating resources for the anticipated future. Since the environn1ental scanning is crucial for the fimi., this research is designed to determine the frequency of information scanned and the extent of usage of the information derived from environmental scanning and whether these are related to performance of the firm in terms of the planning effectiveness, sales grmvth rate and the accuracy of forecasting about the future. It will also test the moderating effect of organization size. The selected firms in this research are SME firms located in Perlis, Kedah, Penang and Perak with the number of full time employees between 10 to 150 people. 2004-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/35487/1/ISMILA_CHE_ISHAK_%28KHK%29_%28NN24%29.pdf Che Ishak, Ismila (2004) Environmental scanning and effectiveness in strategic planning. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Che Ishak, Ismila Environmental scanning and effectiveness in strategic planning |
| title | Environmental scanning and effectiveness in strategic planning |
| title_full | Environmental scanning and effectiveness in strategic planning |
| title_fullStr | Environmental scanning and effectiveness in strategic planning |
| title_full_unstemmed | Environmental scanning and effectiveness in strategic planning |
| title_short | Environmental scanning and effectiveness in strategic planning |
| title_sort | environmental scanning and effectiveness in strategic planning |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35487/1/ISMILA_CHE_ISHAK_%28KHK%29_%28NN24%29.pdf |
| work_keys_str_mv | AT cheishakismila environmentalscanningandeffectivenessinstrategicplanning |