Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models
This study compares two models for predicting intention to purchase via the Internet. The behavioral intention to purchase via the Internet was examined as a function of attitude towards purchase, perceived usefulness, and perceived ease of use Technology Acceptance Model (TAM), or attitude towar...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2005
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/35842/1/AAMJ_10-1-5.pdf |
| _version_ | 1825833355513430016 |
|---|---|
| author | J. Ma'ruf, Jasman Mohamad, Osman T. Ramayah, T. Ramayah |
| author_facet | J. Ma'ruf, Jasman Mohamad, Osman T. Ramayah, T. Ramayah |
| author_sort | J. Ma'ruf, Jasman |
| collection | USM |
| description | This study compares two models for predicting intention to purchase via the Internet. The
behavioral intention to purchase via the Internet was examined as a function of attitude
towards purchase, perceived usefulness, and perceived ease of use Technology
Acceptance Model (TAM), or attitude towards purchase, subjective norm, and perceived
risk (Theory of Planned Behavior [TPB]). Results indicate that both models significantly
influenced behavioral intention to purchase. We compared both models, and found
that TPB (adjusted R2 = 0.55) is better than TAM (0.44) in explaining behavioral
intention to purchase (BI). After we integrated TAM and TPB, we found that perceived
risk (β = –0.332) is the primary determinant of BI, with subjective norm (SN) (β = 0.210)
as the significant secondary determinant, followed by attitude (A) towards purchase
(β = 0.175), perceived usefulness (β = 0.159), and perceived ease of use (β = 0.069). |
| first_indexed | 2024-03-06T15:06:35Z |
| format | Article |
| id | usm.eprints-35842 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:06:35Z |
| publishDate | 2005 |
| publisher | Asian Academy of Management (AAM) |
| record_format | dspace |
| spelling | usm.eprints-358422017-07-25T08:19:10Z http://eprints.usm.my/35842/ Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models J. Ma'ruf, Jasman Mohamad, Osman T. Ramayah, T. Ramayah HD28-70 Management. Industrial Management This study compares two models for predicting intention to purchase via the Internet. The behavioral intention to purchase via the Internet was examined as a function of attitude towards purchase, perceived usefulness, and perceived ease of use Technology Acceptance Model (TAM), or attitude towards purchase, subjective norm, and perceived risk (Theory of Planned Behavior [TPB]). Results indicate that both models significantly influenced behavioral intention to purchase. We compared both models, and found that TPB (adjusted R2 = 0.55) is better than TAM (0.44) in explaining behavioral intention to purchase (BI). After we integrated TAM and TPB, we found that perceived risk (β = –0.332) is the primary determinant of BI, with subjective norm (SN) (β = 0.210) as the significant secondary determinant, followed by attitude (A) towards purchase (β = 0.175), perceived usefulness (β = 0.159), and perceived ease of use (β = 0.069). Asian Academy of Management (AAM) 2005 Article PeerReviewed application/pdf en http://eprints.usm.my/35842/1/AAMJ_10-1-5.pdf J. Ma'ruf, Jasman and Mohamad, Osman and T. Ramayah, T. Ramayah (2005) Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models. Asian Academy of Management Journal (AAMJ), 10 (1). pp. 1-17. ISSN 1394-2603 http://web.usm.my/aamj/10.1.2005/AAMJ%2010-1-5.pdf |
| spellingShingle | HD28-70 Management. Industrial Management J. Ma'ruf, Jasman Mohamad, Osman T. Ramayah, T. Ramayah Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models |
| title | Intention To Purchase Via The Internet:
A Comparison Of Two Theoretical Models |
| title_full | Intention To Purchase Via The Internet:
A Comparison Of Two Theoretical Models |
| title_fullStr | Intention To Purchase Via The Internet:
A Comparison Of Two Theoretical Models |
| title_full_unstemmed | Intention To Purchase Via The Internet:
A Comparison Of Two Theoretical Models |
| title_short | Intention To Purchase Via The Internet:
A Comparison Of Two Theoretical Models |
| title_sort | intention to purchase via the internet a comparison of two theoretical models |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35842/1/AAMJ_10-1-5.pdf |
| work_keys_str_mv | AT jmarufjasman intentiontopurchaseviatheinternetacomparisonoftwotheoreticalmodels AT mohamadosman intentiontopurchaseviatheinternetacomparisonoftwotheoreticalmodels AT tramayahtramayah intentiontopurchaseviatheinternetacomparisonoftwotheoreticalmodels |