Reading the news online: Effects of medium on knowledge acquisition.
The Internet has exerted its influence in the presentation and consumption of news. With many desirable characteristics, the Internet has become a powerful news medium. Nevertheless, studies claim that the online news medium is less effective than print for the learning of news facts. Studies mea...
| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35855/1/Omar_ANZCA2008.pdf |
| _version_ | 1797009512113111040 |
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| author | Omar, Bahiyah |
| author_facet | Omar, Bahiyah |
| author_sort | Omar, Bahiyah |
| collection | USM |
| description | The Internet has exerted its influence in the presentation and consumption of news.
With many desirable characteristics, the Internet has become a powerful news
medium. Nevertheless, studies claim that the online news medium is less effective than
print for the learning of news facts. Studies measuring knowledge acquisition usually
examine the ability to recall facts - factual knowledge - and often ignore the ability to
connect information - structural knowledge – though the latter facilitates the process
of decision making and problem solving. Employing an experimental method, this
study found no evidence to support the claim that the traditional print newspaper is
superior to online media in fostering factual knowledge. The study equally found no
support for the prediction that the online medium – whose structure resembles the
associative nature of human memory - is superior to print in fostering structural
knowledge. The lack of support for these hypotheses has methodological implications
and invites further investigations. |
| first_indexed | 2024-03-06T15:06:37Z |
| format | Conference or Workshop Item |
| id | usm.eprints-35855 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:06:37Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | usm.eprints-358552017-07-25T09:52:26Z http://eprints.usm.my/35855/ Reading the news online: Effects of medium on knowledge acquisition. Omar, Bahiyah P87-96 Communication. Mass media The Internet has exerted its influence in the presentation and consumption of news. With many desirable characteristics, the Internet has become a powerful news medium. Nevertheless, studies claim that the online news medium is less effective than print for the learning of news facts. Studies measuring knowledge acquisition usually examine the ability to recall facts - factual knowledge - and often ignore the ability to connect information - structural knowledge – though the latter facilitates the process of decision making and problem solving. Employing an experimental method, this study found no evidence to support the claim that the traditional print newspaper is superior to online media in fostering factual knowledge. The study equally found no support for the prediction that the online medium – whose structure resembles the associative nature of human memory - is superior to print in fostering structural knowledge. The lack of support for these hypotheses has methodological implications and invites further investigations. 2008-07 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/35855/1/Omar_ANZCA2008.pdf Omar, Bahiyah (2008) Reading the news online: Effects of medium on knowledge acquisition. In: Australian and New Zealand Communication Association Conference, July, 2008, Wellington, New Zealand. |
| spellingShingle | P87-96 Communication. Mass media Omar, Bahiyah Reading the news online: Effects of medium on knowledge acquisition. |
| title | Reading the news online: Effects of medium on knowledge acquisition. |
| title_full | Reading the news online: Effects of medium on knowledge acquisition. |
| title_fullStr | Reading the news online: Effects of medium on knowledge acquisition. |
| title_full_unstemmed | Reading the news online: Effects of medium on knowledge acquisition. |
| title_short | Reading the news online: Effects of medium on knowledge acquisition. |
| title_sort | reading the news online effects of medium on knowledge acquisition |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/35855/1/Omar_ANZCA2008.pdf |
| work_keys_str_mv | AT omarbahiyah readingthenewsonlineeffectsofmediumonknowledgeacquisition |