Consumer Evaluations Of Beautification Products: Effects Of Extrinsic Cues
This study investigates the influence of extrinsic cues, i.e. brand image, perceived price, perceived quality, and perceived country of origin on consumers' evaluative judgments for beautification products. Multi-item measures were used for data collection. Results revealed that three extrin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2006
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35945/1/AAMJ_11-2-6.pdf |
| _version_ | 1797009535003525120 |
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| author | Parvin, Nargis Kabir Chowdhury, Md. Humayun |
| author_facet | Parvin, Nargis Kabir Chowdhury, Md. Humayun |
| author_sort | Parvin, Nargis |
| collection | USM |
| description | This study investigates the influence of extrinsic cues, i.e. brand image, perceived price,
perceived quality, and perceived country of origin on consumers' evaluative judgments
for beautification products. Multi-item measures were used for data collection. Results
revealed that three extrinsic cues: brand image, perceived quality, and perceived
country of origin have positive and significant influence on consumers' brand evaluation
of beautification brands. Only perceived price has shown no such influence on
consumers' brand evaluation. Finally, unanswered questions and future research
directions are presented. |
| first_indexed | 2024-03-06T15:06:52Z |
| format | Article |
| id | usm.eprints-35945 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:06:52Z |
| publishDate | 2006 |
| publisher | Asian Academy of Management (AAM) |
| record_format | dspace |
| spelling | usm.eprints-359452017-08-04T08:04:45Z http://eprints.usm.my/35945/ Consumer Evaluations Of Beautification Products: Effects Of Extrinsic Cues Parvin, Nargis Kabir Chowdhury, Md. Humayun HD28-70 Management. Industrial Management This study investigates the influence of extrinsic cues, i.e. brand image, perceived price, perceived quality, and perceived country of origin on consumers' evaluative judgments for beautification products. Multi-item measures were used for data collection. Results revealed that three extrinsic cues: brand image, perceived quality, and perceived country of origin have positive and significant influence on consumers' brand evaluation of beautification brands. Only perceived price has shown no such influence on consumers' brand evaluation. Finally, unanswered questions and future research directions are presented. Asian Academy of Management (AAM) 2006 Article PeerReviewed application/pdf en http://eprints.usm.my/35945/1/AAMJ_11-2-6.pdf Parvin, Nargis and Kabir Chowdhury, Md. Humayun (2006) Consumer Evaluations Of Beautification Products: Effects Of Extrinsic Cues. Asian Academy of Management Journal (AAMJ), 11 (2). pp. 1-16. ISSN 1394-2603 http://web.usm.my/aamj/11.2.2006/AAMJ%2011-2-6.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Parvin, Nargis Kabir Chowdhury, Md. Humayun Consumer Evaluations Of Beautification Products: Effects Of Extrinsic Cues |
| title | Consumer Evaluations Of Beautification
Products: Effects Of Extrinsic Cues |
| title_full | Consumer Evaluations Of Beautification
Products: Effects Of Extrinsic Cues |
| title_fullStr | Consumer Evaluations Of Beautification
Products: Effects Of Extrinsic Cues |
| title_full_unstemmed | Consumer Evaluations Of Beautification
Products: Effects Of Extrinsic Cues |
| title_short | Consumer Evaluations Of Beautification
Products: Effects Of Extrinsic Cues |
| title_sort | consumer evaluations of beautification products effects of extrinsic cues |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35945/1/AAMJ_11-2-6.pdf |
| work_keys_str_mv | AT parvinnargis consumerevaluationsofbeautificationproductseffectsofextrinsiccues AT kabirchowdhurymdhumayun consumerevaluationsofbeautificationproductseffectsofextrinsiccues |