Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples
This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire admini...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2008
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36382/1/AAMJ_13-1-6.pdf |