The Role Of Interpersonal And Firm Factors In International Business Relationships
Managers have long known intuitively that relationships are important to business. In certain cultures, such as in the East, the emphasis on relationships may typically be more explicit, but a good salesperson knows that building trust and commitment with buyers are essential for long-term succes...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2010
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/36506/1/AAMJ_15.1.3.pdf |