The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia

Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe t...

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书目详细资料
Main Authors: Abd Rahim, Rahizah, Jalaludin, Farah Waheeda, Tajuddin, Kasmah
格式: 文件
语言:English
出版: Asian Academy of Management (AAM) 2011
主题:
在线阅读:http://eprints.usm.my/36560/1/AAMJ_16.1.6.pdf