Analogue And Digital Mindsets: Some Implications For Intercultural Communication Between Western And Eastern Organisations
Globalising forces have given rise to new relationships between organisations operating in Eastern and Western cultural contexts. Despite the rich opportunities presented by globalisation, the literature indicates that managers are challenged by the complexity of intercultural communication. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2012
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36575/1/AAMJ_17.1.6.pdf |
| Summary: | Globalising forces have given rise to new relationships between organisations operating
in Eastern and Western cultural contexts. Despite the rich opportunities presented by
globalisation, the literature indicates that managers are challenged by the complexity of
intercultural communication. This scholarly paper discusses some implications of
analogue and digital mindsets for the managers of organisations in which effective intercultural communication across Eastern and Western contexts is crucial. We do so by
adopting a multidisciplinary approach to the phenomenon and suggesting how managers
may capitalise on knowledge related to analogue and digital mindsets to foster creative
and holistic approaches to communication. |
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