| Summary: | Management of software development is a vital factor which can lead to the success of
software projects. The most important component involved in the project is the
composition of the team members. Several cross cultural and psychological research
studies indicate that human values influence human behaviour. Therefore, the individual
values of Thai Information Technology (IT) professionals who include the project
manager, the systems/business analyst and the programmer also impact the software
development management practices. This research reveals that Thai IT workers' selfdirection influences all practice areas of software development. In addition, and apart
from this individualist value, others such as the benevolence, universalism, conformity
and achievement of these professionals are also significant values.
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