Segmenting Online Shoppers: A Study Of Consumers' Web Portal Selection Motivations For E-Shopping
As the internet permeates geographic boundaries and varied demographic strata, electronic commerce/online shopping is witnessing exponential growth. The objective of this research is to segment online shoppers based on attributes of web portals. A survey using a questionnaire was administered to...
Main Authors: | Prashar, Sanjeev, T. Sai Vijay, T. Sai Vijay, Parsad, Chandan |
---|---|
Format: | Article |
Language: | English |
Published: |
Asian Academy of Management (AAM)
2016
|
Subjects: | |
Online Access: | http://eprints.usm.my/36652/1/aamj21012016_2.pdf |
Similar Items
-
Clustering Shoppers By Mall Experience For
Emerging Indian City
by: Prashar, Sanjeev, et al.
Published: (2016) -
Consumer Motivation And Concern Factors
For Online Shopping In Turkey
by: Ceren Topaloğlu, Ceren Topaloğlu
Published: (2012) -
Optimal Return Period to Encourage the Online Shopping Tendency of Potential Bangladeshi Consumers
by: Sarwar, Nafish, et al.
Published: (2013) -
Optimal Return Period to Encourage the Online Shopping Tendency of Potential Bangladeshi Consumers
by: Sarwar, Nafish, et al.
Published: (2013) -
Value Oriented Shopping Behavior Amongstst
Urban Middle Class Vietnamese Consumers
by: Mark , William Speece, et al.
Published: (2000)