Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective
This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that l...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36693/1/aamj21s12016_6.pdf |
| _version_ | 1825833519803269120 |
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| author | Fung, Yee Law May, Chiun Lo |
| author_facet | Fung, Yee Law May, Chiun Lo |
| author_sort | Fung, Yee Law |
| collection | USM |
| description | This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of
adequate attentions on tourists' perceptions when designing a competitive paradigm for
their development and management. This paper proposes a competitive model to evaluate
important factors that link to destination competitiveness. The elements of destination
competitiveness investigated in this study include natural resources, range of activities,
accessibility of destination and local communities. SmartPLS 2.0 (M3) is applied in this
study to analyse the data collected based on path modelling and then bootstrapping. A
total of 103 questionnaires collected back from Kubah National Park by using convenience
sampling technique. Based on the result, natural resources, range of activities and
accessibility have a signifcant influence on destination competitiveness. However, local
communities were found not signifcantly influence on destination competitiveness. The
results of this study are believed to contribute to tourism authorities in choosing the right
tourism development paradigms in specifc rural areas. |
| first_indexed | 2024-03-06T15:09:02Z |
| format | Article |
| id | usm.eprints-36693 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:09:02Z |
| publishDate | 2016 |
| publisher | Asian Academy of Management (AAM) |
| record_format | dspace |
| spelling | usm.eprints-366932017-09-20T08:05:16Z http://eprints.usm.my/36693/ Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective Fung, Yee Law May, Chiun Lo HD28-70 Management. Industrial Management This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that link to destination competitiveness. The elements of destination competitiveness investigated in this study include natural resources, range of activities, accessibility of destination and local communities. SmartPLS 2.0 (M3) is applied in this study to analyse the data collected based on path modelling and then bootstrapping. A total of 103 questionnaires collected back from Kubah National Park by using convenience sampling technique. Based on the result, natural resources, range of activities and accessibility have a signifcant influence on destination competitiveness. However, local communities were found not signifcantly influence on destination competitiveness. The results of this study are believed to contribute to tourism authorities in choosing the right tourism development paradigms in specifc rural areas. Asian Academy of Management (AAM) 2016 Article PeerReviewed application/pdf en http://eprints.usm.my/36693/1/aamj21s12016_6.pdf Fung, Yee Law and May, Chiun Lo (2016) Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective. Asian Academy of Management Journal (AAMJ), 21 (1). pp. 1-22. ISSN 1394-2603 http://web.usm.my/aamj/21s12016/aamj21s12016_6.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Fung, Yee Law May, Chiun Lo Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective |
| title | Rural Tourism Destination Competitivenes
Of Kubah National Park In Sarawak: Tourists'
Perspective |
| title_full | Rural Tourism Destination Competitivenes
Of Kubah National Park In Sarawak: Tourists'
Perspective |
| title_fullStr | Rural Tourism Destination Competitivenes
Of Kubah National Park In Sarawak: Tourists'
Perspective |
| title_full_unstemmed | Rural Tourism Destination Competitivenes
Of Kubah National Park In Sarawak: Tourists'
Perspective |
| title_short | Rural Tourism Destination Competitivenes
Of Kubah National Park In Sarawak: Tourists'
Perspective |
| title_sort | rural tourism destination competitivenes of kubah national park in sarawak tourists perspective |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/36693/1/aamj21s12016_6.pdf |
| work_keys_str_mv | AT fungyeelaw ruraltourismdestinationcompetitivenesofkubahnationalparkinsarawaktouristsperspective AT maychiunlo ruraltourismdestinationcompetitivenesofkubahnationalparkinsarawaktouristsperspective |