Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective
This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that l...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2016
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/36693/1/aamj21s12016_6.pdf |