Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.
Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/37783/1/sspis_2014_ms175_-_207.pdf |
| _version_ | 1797009902704525312 |
|---|---|
| author | M. Mohd Rosli, M. Z. Normayuni Mohd Nazri, M. |
| author2 | Sehu Mohamad, Zhooriyati |
| author_facet | Sehu Mohamad, Zhooriyati M. Mohd Rosli, M. Z. Normayuni Mohd Nazri, M. |
| author_sort | M. Mohd Rosli, M. Z. Normayuni |
| collection | USM |
| description | Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the main aspects of marketing strategies among the companies, whereby the internet as the main vehicle.
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| first_indexed | 2024-03-06T15:12:07Z |
| format | Book Section |
| id | usm.eprints-37783 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:12:07Z |
| publishDate | 2014 |
| publisher | Universiti Sains Malaysia |
| record_format | dspace |
| spelling | usm.eprints-377832017-12-06T04:15:20Z http://eprints.usm.my/37783/ Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia. M. Mohd Rosli, M. Z. Normayuni Mohd Nazri, M. H1-99 Social sciences (General) Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the main aspects of marketing strategies among the companies, whereby the internet as the main vehicle. Universiti Sains Malaysia Sehu Mohamad, Zhooriyati Lai, Kien Wee 2014 Book Section PeerReviewed application/pdf en http://eprints.usm.my/37783/1/sspis_2014_ms175_-_207.pdf M. Mohd Rosli, M. Z. Normayuni and Mohd Nazri, M. (2014) Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia. In: Conference Proceedings of Social Sciences Postgraduate International Seminar (SSPIS). Universiti Sains Malaysia, Pulau Pinang, Malaysia, pp. 175-207. ISBN 978-967-11473-1-3 |
| spellingShingle | H1-99 Social sciences (General) M. Mohd Rosli, M. Z. Normayuni Mohd Nazri, M. Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia. |
| title | Application of e-marketing by small-medium housing developer
companies in Kelantan, Malaysia.
|
| title_full | Application of e-marketing by small-medium housing developer
companies in Kelantan, Malaysia.
|
| title_fullStr | Application of e-marketing by small-medium housing developer
companies in Kelantan, Malaysia.
|
| title_full_unstemmed | Application of e-marketing by small-medium housing developer
companies in Kelantan, Malaysia.
|
| title_short | Application of e-marketing by small-medium housing developer
companies in Kelantan, Malaysia.
|
| title_sort | application of e marketing by small medium housing developer companies in kelantan malaysia |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/37783/1/sspis_2014_ms175_-_207.pdf |
| work_keys_str_mv | AT mmohdroslimznormayuni applicationofemarketingbysmallmediumhousingdevelopercompaniesinkelantanmalaysia AT mohdnazrim applicationofemarketingbysmallmediumhousingdevelopercompaniesinkelantanmalaysia |