An exploratory study of factors influencing the decision of students to study at Universiti Sains Malaysia

The higher education sector in Malaysia includes public and private tertiary institutions. Malaysian institutions of higher learning are facing a host of challenges, including a high degree of competition among institutions due to the emergence of new colleges and universities, reduced funding from...

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Main Author: Fernandez, Jacqueline Liza
Format: Article
Language:English
Published: Universiti Sains Malaysia 2010
Subjects:
Online Access:http://eprints.usm.my/38311/1/AN_EXPLORATORY_STUDY_OF_FACTORS_INFLUENCING.pdf
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author Fernandez, Jacqueline Liza
author_facet Fernandez, Jacqueline Liza
author_sort Fernandez, Jacqueline Liza
collection USM
description The higher education sector in Malaysia includes public and private tertiary institutions. Malaysian institutions of higher learning are facing a host of challenges, including a high degree of competition among institutions due to the emergence of new colleges and universities, reduced funding from the government, and the need to upgrade education services continuously to meet the demands of the market. The challenges are even greater for Universiti Sains Malaysia (USM), an institution that the Ministry of Higher Education chose to transform within the next five years to become the Accelerated Programme for Excellence (APEX) university in Malaysia and a world-class institution. In order for USM to rise to the level of an APEX university and attract the best students, it is important to understand how students select colleges or universities. This study examines: (i) the reasons students pursue higher education; (ii) the sources of information used by students to help choose a tertiary institution; (iii) the factors that influence students' choices of public versus private institutions; and (iv) the factors that influence students' decisions to study at USM.
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spelling usm.eprints-383112018-01-09T04:56:23Z http://eprints.usm.my/38311/ An exploratory study of factors influencing the decision of students to study at Universiti Sains Malaysia Fernandez, Jacqueline Liza H1-99 Social sciences (General) The higher education sector in Malaysia includes public and private tertiary institutions. Malaysian institutions of higher learning are facing a host of challenges, including a high degree of competition among institutions due to the emergence of new colleges and universities, reduced funding from the government, and the need to upgrade education services continuously to meet the demands of the market. The challenges are even greater for Universiti Sains Malaysia (USM), an institution that the Ministry of Higher Education chose to transform within the next five years to become the Accelerated Programme for Excellence (APEX) university in Malaysia and a world-class institution. In order for USM to rise to the level of an APEX university and attract the best students, it is important to understand how students select colleges or universities. This study examines: (i) the reasons students pursue higher education; (ii) the sources of information used by students to help choose a tertiary institution; (iii) the factors that influence students' choices of public versus private institutions; and (iv) the factors that influence students' decisions to study at USM. Universiti Sains Malaysia 2010 Article PeerReviewed application/pdf en http://eprints.usm.my/38311/1/AN_EXPLORATORY_STUDY_OF_FACTORS_INFLUENCING.pdf Fernandez, Jacqueline Liza (2010) An exploratory study of factors influencing the decision of students to study at Universiti Sains Malaysia. Kajian Malaysia, 28 (2). pp. 107-136. ISSN 0127-4082 http://web.usm.my/km/28(2)2010/KM%20ART%204(107-136).pdf
spellingShingle H1-99 Social sciences (General)
Fernandez, Jacqueline Liza
An exploratory study of factors influencing the decision of students to study at Universiti Sains Malaysia
title An exploratory study of factors influencing the decision of students to study at Universiti Sains Malaysia
title_full An exploratory study of factors influencing the decision of students to study at Universiti Sains Malaysia
title_fullStr An exploratory study of factors influencing the decision of students to study at Universiti Sains Malaysia
title_full_unstemmed An exploratory study of factors influencing the decision of students to study at Universiti Sains Malaysia
title_short An exploratory study of factors influencing the decision of students to study at Universiti Sains Malaysia
title_sort exploratory study of factors influencing the decision of students to study at universiti sains malaysia
topic H1-99 Social sciences (General)
url http://eprints.usm.my/38311/1/AN_EXPLORATORY_STUDY_OF_FACTORS_INFLUENCING.pdf
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