Community Involvement in Tourism Entrepreneurship: A Case Study in Tioman Island, Malaysia

The tourism sector is one of the major economic contributors to most countries. Island tourism is one of the important tourism products of a country and is able to catalyse socio-economic development for the local communities. In Malaysia, studies on local entrepreneurship development in Tioman Isla...

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Main Authors: Sharif, Norhafiza Md, Lonik, Ku‘Azam Tuan
Format: Article
Language:English
Published: International Journal of Multicultural and Multireligious Understanding 2017
Subjects:
Online Access:http://eprints.usm.my/38465/1/Community_Involvement_in_Tourism_Entrepreneurship_A_Case_Study_in.pdf
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author Sharif, Norhafiza Md
Lonik, Ku‘Azam Tuan
author_facet Sharif, Norhafiza Md
Lonik, Ku‘Azam Tuan
author_sort Sharif, Norhafiza Md
collection USM
description The tourism sector is one of the major economic contributors to most countries. Island tourism is one of the important tourism products of a country and is able to catalyse socio-economic development for the local communities. In Malaysia, studies on local entrepreneurship development in Tioman Island has not been given much attention by researchers. To fill this gap, this study aims to provide information on the field of entrepreneurial tourism in Tioman Island. The main objective of this study is to identify the characteristics of the island community as a tourism entrepreneur and to analyse the problems and challenges faced by the island's tourism entrepreneurs. The findings show that the majority of entrepreneurs are male, aged between 25 to 44, receive education until secondary school and married. Most of the local tourism entrepreneurs run the food and beverage business and manage their businesses for 11 to 15 years and earn a monthly income of RM2001 to RM4000. The local tourism operators also face a few problems such as capital and finance, marketing, business management and infrastructure. At the same time, the entrepreneurs also expect collaboration from the government to play an important role in advancing the island's tourism industry. At the same time, local tourism entrepreneurs also expect cooperation from the government and other authorities to play a role in developing the island's tourism industry.
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spelling usm.eprints-384652018-02-09T05:18:43Z http://eprints.usm.my/38465/ Community Involvement in Tourism Entrepreneurship: A Case Study in Tioman Island, Malaysia Sharif, Norhafiza Md Lonik, Ku‘Azam Tuan LC5800-5808 Distance education. The tourism sector is one of the major economic contributors to most countries. Island tourism is one of the important tourism products of a country and is able to catalyse socio-economic development for the local communities. In Malaysia, studies on local entrepreneurship development in Tioman Island has not been given much attention by researchers. To fill this gap, this study aims to provide information on the field of entrepreneurial tourism in Tioman Island. The main objective of this study is to identify the characteristics of the island community as a tourism entrepreneur and to analyse the problems and challenges faced by the island's tourism entrepreneurs. The findings show that the majority of entrepreneurs are male, aged between 25 to 44, receive education until secondary school and married. Most of the local tourism entrepreneurs run the food and beverage business and manage their businesses for 11 to 15 years and earn a monthly income of RM2001 to RM4000. The local tourism operators also face a few problems such as capital and finance, marketing, business management and infrastructure. At the same time, the entrepreneurs also expect collaboration from the government to play an important role in advancing the island's tourism industry. At the same time, local tourism entrepreneurs also expect cooperation from the government and other authorities to play a role in developing the island's tourism industry. International Journal of Multicultural and Multireligious Understanding 2017-10 Article PeerReviewed application/pdf en http://eprints.usm.my/38465/1/Community_Involvement_in_Tourism_Entrepreneurship_A_Case_Study_in.pdf Sharif, Norhafiza Md and Lonik, Ku‘Azam Tuan (2017) Community Involvement in Tourism Entrepreneurship: A Case Study in Tioman Island, Malaysia. International Journal of Multicultural and Multireligious Understanding, 4 (5). pp. 42-56. ISSN 2364-5369 http://dx.doi.org/10.18415/ijmmu.v4i5.103
spellingShingle LC5800-5808 Distance education.
Sharif, Norhafiza Md
Lonik, Ku‘Azam Tuan
Community Involvement in Tourism Entrepreneurship: A Case Study in Tioman Island, Malaysia
title Community Involvement in Tourism Entrepreneurship: A Case Study in Tioman Island, Malaysia
title_full Community Involvement in Tourism Entrepreneurship: A Case Study in Tioman Island, Malaysia
title_fullStr Community Involvement in Tourism Entrepreneurship: A Case Study in Tioman Island, Malaysia
title_full_unstemmed Community Involvement in Tourism Entrepreneurship: A Case Study in Tioman Island, Malaysia
title_short Community Involvement in Tourism Entrepreneurship: A Case Study in Tioman Island, Malaysia
title_sort community involvement in tourism entrepreneurship a case study in tioman island malaysia
topic LC5800-5808 Distance education.
url http://eprints.usm.my/38465/1/Community_Involvement_in_Tourism_Entrepreneurship_A_Case_Study_in.pdf
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