| Summary: | The aim of this research is to identify the user recognition towards the car style
in the market line up. To study the car style line up, a certain duration of the period that
can show the car style changes need to be observed. It is due to a car style changes
happen at least within a year or more. This research will support the designer in their
quite long time of design development process. The survey one (I) was done to observe
the changes of car form in a series. 155 types of Japanese 2-box car with 248 models,
which released in the mass-production from 1990 until 2010, were selected as the
samples. Twenty types of ratios based on the car specifications and basic scales were
collected and analyzed by Principal Component Analysis (PCA). The result of the
survey one (I) showed that the first until seventh components with 76.13 % of
cumulative percentage of the total variance explain were taken for further analysis. Twobox
car style changes are towards the improvement on efficiency of space usage. The
car style is towards cubical, and the A-pillar position is moving to the front of car engine
area. Then, the survey two (II) was done to get the user evaluation towards the car style
changes. Ten Japanese who are in 20 to 25 years old were chosen as the respondents.
Collected data was analyzed by MDS (Multidimensional Scaling) and Cluster analysis.
Four kinds of groups were identified, which were ‘long body’, ‘wagon’, ‘high and long
body’ and ‘high and box’. The results from both surveys were analyzed in detail. The
user recognized the car style direction similar with the actual car style changes in the
market line up. The user recognition on the car style has a similar direction towards the
actual car style changes that released in the market
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