Car Style Recognition 1990-2010

The aim of this research is to identify the user recognition towards the car style in the market line up. To study the car style line up, a certain duration of the period that can show the car style changes need to be observed. It is due to a car style changes happen at least within a year or mor...

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Main Authors: Abdul Rahman, Julaila, Furuya, Shigeru, Kijima, Akira
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.usm.my/38760/1/FULL_PAPER_080.pdf
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author Abdul Rahman, Julaila
Furuya, Shigeru
Kijima, Akira
author_facet Abdul Rahman, Julaila
Furuya, Shigeru
Kijima, Akira
author_sort Abdul Rahman, Julaila
collection USM
description The aim of this research is to identify the user recognition towards the car style in the market line up. To study the car style line up, a certain duration of the period that can show the car style changes need to be observed. It is due to a car style changes happen at least within a year or more. This research will support the designer in their quite long time of design development process. The survey one (I) was done to observe the changes of car form in a series. 155 types of Japanese 2-box car with 248 models, which released in the mass-production from 1990 until 2010, were selected as the samples. Twenty types of ratios based on the car specifications and basic scales were collected and analyzed by Principal Component Analysis (PCA). The result of the survey one (I) showed that the first until seventh components with 76.13 % of cumulative percentage of the total variance explain were taken for further analysis. Twobox car style changes are towards the improvement on efficiency of space usage. The car style is towards cubical, and the A-pillar position is moving to the front of car engine area. Then, the survey two (II) was done to get the user evaluation towards the car style changes. Ten Japanese who are in 20 to 25 years old were chosen as the respondents. Collected data was analyzed by MDS (Multidimensional Scaling) and Cluster analysis. Four kinds of groups were identified, which were ‘long body’, ‘wagon’, ‘high and long body’ and ‘high and box’. The results from both surveys were analyzed in detail. The user recognized the car style direction similar with the actual car style changes in the market line up. The user recognition on the car style has a similar direction towards the actual car style changes that released in the market
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spelling usm.eprints-387602018-02-12T08:23:34Z http://eprints.usm.my/38760/ Car Style Recognition 1990-2010 Abdul Rahman, Julaila Furuya, Shigeru Kijima, Akira NX Arts in general The aim of this research is to identify the user recognition towards the car style in the market line up. To study the car style line up, a certain duration of the period that can show the car style changes need to be observed. It is due to a car style changes happen at least within a year or more. This research will support the designer in their quite long time of design development process. The survey one (I) was done to observe the changes of car form in a series. 155 types of Japanese 2-box car with 248 models, which released in the mass-production from 1990 until 2010, were selected as the samples. Twenty types of ratios based on the car specifications and basic scales were collected and analyzed by Principal Component Analysis (PCA). The result of the survey one (I) showed that the first until seventh components with 76.13 % of cumulative percentage of the total variance explain were taken for further analysis. Twobox car style changes are towards the improvement on efficiency of space usage. The car style is towards cubical, and the A-pillar position is moving to the front of car engine area. Then, the survey two (II) was done to get the user evaluation towards the car style changes. Ten Japanese who are in 20 to 25 years old were chosen as the respondents. Collected data was analyzed by MDS (Multidimensional Scaling) and Cluster analysis. Four kinds of groups were identified, which were ‘long body’, ‘wagon’, ‘high and long body’ and ‘high and box’. The results from both surveys were analyzed in detail. The user recognized the car style direction similar with the actual car style changes in the market line up. The user recognition on the car style has a similar direction towards the actual car style changes that released in the market 2014 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/38760/1/FULL_PAPER_080.pdf Abdul Rahman, Julaila and Furuya, Shigeru and Kijima, Akira (2014) Car Style Recognition 1990-2010. In: 1st International Conference on Creative Media, Design & Technology (REKA) 2014, 25-27 November, 2014, Pulau Pinang, Malaysia.
spellingShingle NX Arts in general
Abdul Rahman, Julaila
Furuya, Shigeru
Kijima, Akira
Car Style Recognition 1990-2010
title Car Style Recognition 1990-2010
title_full Car Style Recognition 1990-2010
title_fullStr Car Style Recognition 1990-2010
title_full_unstemmed Car Style Recognition 1990-2010
title_short Car Style Recognition 1990-2010
title_sort car style recognition 1990 2010
topic NX Arts in general
url http://eprints.usm.my/38760/1/FULL_PAPER_080.pdf
work_keys_str_mv AT abdulrahmanjulaila carstylerecognition19902010
AT furuyashigeru carstylerecognition19902010
AT kijimaakira carstylerecognition19902010