Labelling For Good: A Descriptive Study Of Nutritional Label Format And Design To Help Consumers Make Better-Informed Choices
Nutritional labels are commonly used on food packaging in Malaysia, but currently the standard format of nutritional label design in Malaysia are not defined to help better inform consumers. The lack of format determinants used by manufacturers was barely discussed. A very small amount of studies...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/38761/1/FULL_PAPER_081.pdf |
| Summary: | Nutritional labels are commonly used on food packaging in Malaysia, but
currently the standard format of nutritional label design in Malaysia are not defined to
help better inform consumers. The lack of format determinants used by manufacturers
was barely discussed. A very small amount of studies are done in the area of
information design in Malaysia on the consistencies in the format of nutritional label.
This paper aims to explore the aesthetic value and design attention as the prime
commodities of a nutritional label to meaningfully convey about what is consumed to
keep the consumers better informed. This paper will look at the nutritional label format
and design on packaged food available in the Malaysian hypermarkets, and provide
discussion of the new insights for better visual representation through information
design. It will draw on the descriptive studies of nutritional label format and design that
encompasses the existing format used on imported and local packaged food, which can
be found in Malaysian hypermarkets. The findings will be supported and addressed with
qualitative approach to provide rich information |
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