A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creatin...
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Format: | Conference or Workshop Item |
Language: | English |
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2016
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Online Access: | http://eprints.usm.my/39307/1/PAPER_44.pdf |
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author | Kok, Yew Ang May , Chan Yuen |
author_facet | Kok, Yew Ang May , Chan Yuen |
author_sort | Kok, Yew Ang |
collection | USM |
description | The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creating a multimedia asset can be a challenge especially when the students are required to produce in a short time of period given. Hence this idea generation technique is introduced to the students to enhance their creativity and speed in their asset creation. This study used a qualitative approach to better understand the difficulties students faced and the effectiveness of SCAMPER technique in creating assets for design and multimedia production. The multimedia assets that the students created is not limited only to video, audio, graphic design, text or 3D models but could be a combination of any of the mentioned medium (Wang, et al, 2012). |
first_indexed | 2024-03-06T15:16:33Z |
format | Conference or Workshop Item |
id | usm.eprints-39307 |
institution | Universiti Sains Malaysia |
language | English |
last_indexed | 2024-03-06T15:16:33Z |
publishDate | 2016 |
record_format | dspace |
spelling | usm.eprints-393072018-03-06T08:31:10Z http://eprints.usm.my/39307/ A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation Kok, Yew Ang May , Chan Yuen NE Print media The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creating a multimedia asset can be a challenge especially when the students are required to produce in a short time of period given. Hence this idea generation technique is introduced to the students to enhance their creativity and speed in their asset creation. This study used a qualitative approach to better understand the difficulties students faced and the effectiveness of SCAMPER technique in creating assets for design and multimedia production. The multimedia assets that the students created is not limited only to video, audio, graphic design, text or 3D models but could be a combination of any of the mentioned medium (Wang, et al, 2012). 2016 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/39307/1/PAPER_44.pdf Kok, Yew Ang and May , Chan Yuen (2016) A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation. In: 2nd International Conference on Creative Media, Design & Technology (REKA) 2016, 26-27 September, 2016, Pulau Pinang, Malaysia. |
spellingShingle | NE Print media Kok, Yew Ang May , Chan Yuen A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation |
title | A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation |
title_full | A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation |
title_fullStr | A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation |
title_full_unstemmed | A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation |
title_short | A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation |
title_sort | student s perspective of scamper technique used for multimedia asset creation |
topic | NE Print media |
url | http://eprints.usm.my/39307/1/PAPER_44.pdf |
work_keys_str_mv | AT kokyewang astudentsperspectiveofscampertechniqueusedformultimediaassetcreation AT maychanyuen astudentsperspectiveofscampertechniqueusedformultimediaassetcreation AT kokyewang studentsperspectiveofscampertechniqueusedformultimediaassetcreation AT maychanyuen studentsperspectiveofscampertechniqueusedformultimediaassetcreation |