A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation

The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creatin...

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Main Authors: Kok, Yew Ang, May , Chan Yuen
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.usm.my/39307/1/PAPER_44.pdf
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author Kok, Yew Ang
May , Chan Yuen
author_facet Kok, Yew Ang
May , Chan Yuen
author_sort Kok, Yew Ang
collection USM
description The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creating a multimedia asset can be a challenge especially when the students are required to produce in a short time of period given. Hence this idea generation technique is introduced to the students to enhance their creativity and speed in their asset creation. This study used a qualitative approach to better understand the difficulties students faced and the effectiveness of SCAMPER technique in creating assets for design and multimedia production. The multimedia assets that the students created is not limited only to video, audio, graphic design, text or 3D models but could be a combination of any of the mentioned medium (Wang, et al, 2012).
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spelling usm.eprints-393072018-03-06T08:31:10Z http://eprints.usm.my/39307/ A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation Kok, Yew Ang May , Chan Yuen NE Print media The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creating a multimedia asset can be a challenge especially when the students are required to produce in a short time of period given. Hence this idea generation technique is introduced to the students to enhance their creativity and speed in their asset creation. This study used a qualitative approach to better understand the difficulties students faced and the effectiveness of SCAMPER technique in creating assets for design and multimedia production. The multimedia assets that the students created is not limited only to video, audio, graphic design, text or 3D models but could be a combination of any of the mentioned medium (Wang, et al, 2012). 2016 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/39307/1/PAPER_44.pdf Kok, Yew Ang and May , Chan Yuen (2016) A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation. In: 2nd International Conference on Creative Media, Design & Technology (REKA) 2016, 26-27 September, 2016, Pulau Pinang, Malaysia.
spellingShingle NE Print media
Kok, Yew Ang
May , Chan Yuen
A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_full A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_fullStr A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_full_unstemmed A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_short A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation
title_sort student s perspective of scamper technique used for multimedia asset creation
topic NE Print media
url http://eprints.usm.my/39307/1/PAPER_44.pdf
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AT maychanyuen studentsperspectiveofscampertechniqueusedformultimediaassetcreation