Credibility of Halal Logo Design among Consumers
The credibility of halal logo certified by JAKIM must perform as a vital indicator in providing consumers with trustworthy components during product consumption. The recognition of halal logo will also be helping in raising potential brand awareness to avoid conflict and confusions to consumers. Pr...
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
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School of Social Sciences, USM
2017
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| Online Access: | http://eprints.usm.my/40728/1/ART_59.pdf |
| _version_ | 1797010495520112640 |
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| author | Zuhudi, Nurul Wahidah Mahmud Dolah, Jasni |
| author2 | Kadir, Nadhrah A |
| author_facet | Kadir, Nadhrah A Zuhudi, Nurul Wahidah Mahmud Dolah, Jasni |
| author_sort | Zuhudi, Nurul Wahidah Mahmud |
| collection | USM |
| description | The credibility of halal logo certified by JAKIM must perform as a vital indicator in providing consumers
with trustworthy components during product consumption. The recognition of halal logo will also be helping in raising potential brand awareness to avoid conflict and confusions to consumers. Previous research has indicated some point of view on the use of multiple patterns on crescent and moon applied for halal logo (Brill, Leiden, 1960), which is inconsistent to shows strong significance to consumers. The appropriateness aspect of putting correct symbols or shape for halal logo is particularly subjective, and yet has not been widely discussed. The objective of study is, i) to examine factors influencing
consumers to recognize and perceive halal logo, and ii) to suggest appropriate visual recognition to enhance better understanding. Using self-administrative questionnaire as a method of gaining a result, this study has been conducted among consumers. The findings may reveal some recommendation in improving previous halal logo to grab a sense of required recognition and raise brand awareness, which significantly essential in spreading wider knowledge for halal industry. |
| first_indexed | 2024-03-06T15:20:37Z |
| format | Book Section |
| id | usm.eprints-40728 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:20:37Z |
| publishDate | 2017 |
| publisher | School of Social Sciences, USM |
| record_format | dspace |
| spelling | usm.eprints-407282018-06-08T01:31:21Z http://eprints.usm.my/40728/ Credibility of Halal Logo Design among Consumers Zuhudi, Nurul Wahidah Mahmud Dolah, Jasni H1-99 Social sciences (General) The credibility of halal logo certified by JAKIM must perform as a vital indicator in providing consumers with trustworthy components during product consumption. The recognition of halal logo will also be helping in raising potential brand awareness to avoid conflict and confusions to consumers. Previous research has indicated some point of view on the use of multiple patterns on crescent and moon applied for halal logo (Brill, Leiden, 1960), which is inconsistent to shows strong significance to consumers. The appropriateness aspect of putting correct symbols or shape for halal logo is particularly subjective, and yet has not been widely discussed. The objective of study is, i) to examine factors influencing consumers to recognize and perceive halal logo, and ii) to suggest appropriate visual recognition to enhance better understanding. Using self-administrative questionnaire as a method of gaining a result, this study has been conducted among consumers. The findings may reveal some recommendation in improving previous halal logo to grab a sense of required recognition and raise brand awareness, which significantly essential in spreading wider knowledge for halal industry. School of Social Sciences, USM Kadir, Nadhrah A Rahmat, Siti Rahyla Mohd, Azmil Tayeb Mohd, Saidatulakmal 2017 Book Section PeerReviewed application/pdf en http://eprints.usm.my/40728/1/ART_59.pdf Zuhudi, Nurul Wahidah Mahmud and Dolah, Jasni (2017) Credibility of Halal Logo Design among Consumers. In: Social Sciences Postgraduate International Seminar (SSPIS) 2017. School of Social Sciences, USM, Pulau Pinang, Malaysia, pp. 456-462. ISBN 9789671544013 http://www.sspis.usm.my |
| spellingShingle | H1-99 Social sciences (General) Zuhudi, Nurul Wahidah Mahmud Dolah, Jasni Credibility of Halal Logo Design among Consumers |
| title | Credibility of Halal Logo Design among Consumers |
| title_full | Credibility of Halal Logo Design among Consumers |
| title_fullStr | Credibility of Halal Logo Design among Consumers |
| title_full_unstemmed | Credibility of Halal Logo Design among Consumers |
| title_short | Credibility of Halal Logo Design among Consumers |
| title_sort | credibility of halal logo design among consumers |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/40728/1/ART_59.pdf |
| work_keys_str_mv | AT zuhudinurulwahidahmahmud credibilityofhalallogodesignamongconsumers AT dolahjasni credibilityofhalallogodesignamongconsumers |