Credibility of Halal Logo Design among Consumers
The credibility of halal logo certified by JAKIM must perform as a vital indicator in providing consumers with trustworthy components during product consumption. The recognition of halal logo will also be helping in raising potential brand awareness to avoid conflict and confusions to consumers. Pr...
| Autors principals: | , |
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| Format: | Book Section |
| Idioma: | English |
| Publicat: |
School of Social Sciences, USM
2017
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| Accés en línia: | http://eprints.usm.my/40728/1/ART_59.pdf |