Credibility of Halal Logo Design among Consumers

The credibility of halal logo certified by JAKIM must perform as a vital indicator in providing consumers with trustworthy components during product consumption. The recognition of halal logo will also be helping in raising potential brand awareness to avoid conflict and confusions to consumers. Pr...

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Dades bibliogràfiques
Autors principals: Zuhudi, Nurul Wahidah Mahmud, Dolah, Jasni
Altres autors: Kadir, Nadhrah A
Format: Book Section
Idioma:English
Publicat: School of Social Sciences, USM 2017
Matèries:
Accés en línia:http://eprints.usm.my/40728/1/ART_59.pdf