Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh
The study of “Floral marketing” has become a catchphrase in both academic and practical arena, thus different issues related to floral marketing have been researched in many international studies. This study is designed on considering the contemporary trends of Floral Marketing in Bangladesh with...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2017
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| Subjects: | |
| Online Access: | http://eprints.usm.my/41046/1/7._floral_marketing.pdf |
| _version_ | 1825834357288337408 |
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| author | Ara, Husna Hosen, Md. Mofazzal |
| author_facet | Ara, Husna Hosen, Md. Mofazzal |
| author_sort | Ara, Husna |
| collection | USM |
| description | The study of “Floral marketing” has become a catchphrase in both academic and practical arena, thus different
issues related to floral marketing have been researched in many international studies. This study is designed on
considering the contemporary trends of Floral Marketing in Bangladesh with the view of different Bangladeshi
flower farmers and retail floral traders. For assessing the recent scenario, an exploratory research has been
conducted. Investigations were carried out during the month of October 2016-January 2017 based on the group
discussions and thorough case studies on the Bangladeshi florist business traders. The results reveal that the
floral traders haven’t tailored these marketing concerns yet. Besides, it gives a rational perceptive to Bangladeshi
traders of utilizing this floral marketing theory to bloom this industry by managing different complexities. |
| first_indexed | 2024-03-06T15:21:32Z |
| format | Article |
| id | usm.eprints-41046 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:21:32Z |
| publishDate | 2017 |
| publisher | Universiti Sains Malaysia |
| record_format | dspace |
| spelling | usm.eprints-410462018-07-16T02:43:20Z http://eprints.usm.my/41046/ Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh Ara, Husna Hosen, Md. Mofazzal HD28-70 Management. Industrial Management The study of “Floral marketing” has become a catchphrase in both academic and practical arena, thus different issues related to floral marketing have been researched in many international studies. This study is designed on considering the contemporary trends of Floral Marketing in Bangladesh with the view of different Bangladeshi flower farmers and retail floral traders. For assessing the recent scenario, an exploratory research has been conducted. Investigations were carried out during the month of October 2016-January 2017 based on the group discussions and thorough case studies on the Bangladeshi florist business traders. The results reveal that the floral traders haven’t tailored these marketing concerns yet. Besides, it gives a rational perceptive to Bangladeshi traders of utilizing this floral marketing theory to bloom this industry by managing different complexities. Universiti Sains Malaysia 2017 Article PeerReviewed application/pdf en http://eprints.usm.my/41046/1/7._floral_marketing.pdf Ara, Husna and Hosen, Md. Mofazzal (2017) Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh. European Journal of Business and Management, 9 (8). pp. 28-38. |
| spellingShingle | HD28-70 Management. Industrial Management Ara, Husna Hosen, Md. Mofazzal Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh |
| title | Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh |
| title_full | Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh |
| title_fullStr | Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh |
| title_full_unstemmed | Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh |
| title_short | Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh |
| title_sort | exploring the floral marketing practices an investigation of the retail floral traders of bangladesh |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/41046/1/7._floral_marketing.pdf |
| work_keys_str_mv | AT arahusna exploringthefloralmarketingpracticesaninvestigationoftheretailfloraltradersofbangladesh AT hosenmdmofazzal exploringthefloralmarketingpracticesaninvestigationoftheretailfloraltradersofbangladesh |