Reevaluating Successful Franchisees Characteristics
This paper presents the literature reviews of a study that evaluate and identify the criteria of a successful franchisees in Malaysia. The report can be adopted by the franchisors in determining the best candidate for the franchise business. A systematic review was conducted to explore and to gath...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
School of Social Sciences, USM
2017
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| Subjects: | |
| Online Access: | http://eprints.usm.my/41060/1/ART_74.pdf |
| _version_ | 1825834360107958272 |
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| author | Mohd, Zalena Mohd , Zahira Ishan |
| author2 | Kadir, Nadhrah A |
| author_facet | Kadir, Nadhrah A Mohd, Zalena Mohd , Zahira Ishan |
| author_sort | Mohd, Zalena |
| collection | USM |
| description | This paper presents the literature reviews of a study that evaluate and identify the criteria of a successful
franchisees in Malaysia. The report can be adopted by the franchisors in determining the best candidate
for the franchise business. A systematic review was conducted to explore and to gather the findings from
the empirical journal articles. Articles from 1997 to 2016 were included and analyzed. This method gave
a thorough understanding of the franchisee criteria that contributed to the success factors from various
perspectives. The findings indicates that entrepreneurial capacity, professional experience, motivation
and financial capacity had given direct impact towards determining the best criteria for the sales performance and franchisee success. In addition, personal franchisee characteristics are important for the franchise business success. Result from this study is expected to contribute and to add on to the body of literature on the above subject matter. The author contend that this paper would significantly provide a practical framework for franchisors in the selection process of franchisees. |
| first_indexed | 2024-03-06T15:21:34Z |
| format | Book Section |
| id | usm.eprints-41060 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:21:34Z |
| publishDate | 2017 |
| publisher | School of Social Sciences, USM |
| record_format | dspace |
| spelling | usm.eprints-410602018-07-17T03:59:32Z http://eprints.usm.my/41060/ Reevaluating Successful Franchisees Characteristics Mohd, Zalena Mohd , Zahira Ishan H1-99 Social sciences (General) This paper presents the literature reviews of a study that evaluate and identify the criteria of a successful franchisees in Malaysia. The report can be adopted by the franchisors in determining the best candidate for the franchise business. A systematic review was conducted to explore and to gather the findings from the empirical journal articles. Articles from 1997 to 2016 were included and analyzed. This method gave a thorough understanding of the franchisee criteria that contributed to the success factors from various perspectives. The findings indicates that entrepreneurial capacity, professional experience, motivation and financial capacity had given direct impact towards determining the best criteria for the sales performance and franchisee success. In addition, personal franchisee characteristics are important for the franchise business success. Result from this study is expected to contribute and to add on to the body of literature on the above subject matter. The author contend that this paper would significantly provide a practical framework for franchisors in the selection process of franchisees. School of Social Sciences, USM Kadir, Nadhrah A Rahmat, Siti Rahyla Mohd, Azmil Tayeb Mohd, Saidatulakmal 2017 Book Section PeerReviewed application/pdf en http://eprints.usm.my/41060/1/ART_74.pdf Mohd, Zalena and Mohd , Zahira Ishan (2017) Reevaluating Successful Franchisees Characteristics. In: Social Sciences Postgraduate International Seminar (SSPIS) 2017. School of Social Sciences, USM, Pulau Pinang, Malaysia, pp. 549-559. ISBN 9789671544013 http://www.sspis.usm.my |
| spellingShingle | H1-99 Social sciences (General) Mohd, Zalena Mohd , Zahira Ishan Reevaluating Successful Franchisees Characteristics |
| title | Reevaluating Successful Franchisees Characteristics |
| title_full | Reevaluating Successful Franchisees Characteristics |
| title_fullStr | Reevaluating Successful Franchisees Characteristics |
| title_full_unstemmed | Reevaluating Successful Franchisees Characteristics |
| title_short | Reevaluating Successful Franchisees Characteristics |
| title_sort | reevaluating successful franchisees characteristics |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/41060/1/ART_74.pdf |
| work_keys_str_mv | AT mohdzalena reevaluatingsuccessfulfranchiseescharacteristics AT mohdzahiraishan reevaluatingsuccessfulfranchiseescharacteristics |