Reevaluating Successful Franchisees Characteristics
This paper presents the literature reviews of a study that evaluate and identify the criteria of a successful franchisees in Malaysia. The report can be adopted by the franchisors in determining the best candidate for the franchise business. A systematic review was conducted to explore and to gath...
| Autores principales: | , |
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| Formato: | Book Section |
| Lenguaje: | English |
| Publicado: |
School of Social Sciences, USM
2017
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| Acceso en línea: | http://eprints.usm.my/41060/1/ART_74.pdf |