Reevaluating Successful Franchisees Characteristics

This paper presents the literature reviews of a study that evaluate and identify the criteria of a successful franchisees in Malaysia. The report can be adopted by the franchisors in determining the best candidate for the franchise business. A systematic review was conducted to explore and to gath...

詳細記述

書誌詳細
主要な著者: Mohd, Zalena, Mohd , Zahira Ishan
その他の著者: Kadir, Nadhrah A
フォーマット: Book Section
言語:English
出版事項: School of Social Sciences, USM 2017
主題:
オンライン・アクセス:http://eprints.usm.my/41060/1/ART_74.pdf

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