Marketing Strategies And Performance Of Indigenous Construction Firms In Nigeria
Despite increased competition, construction firms are generally known to be lagging in the adoption of marketing strategies. The performance of indigenous construction firms (ICFs) in Nigeria has been severally criticised without commensurate research efforts to address the problem. This study fo...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Sains Malaysia
2017
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| Online Access: | http://eprints.usm.my/41415/1/jcdc2017.22.1.1.pdf |