Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf |