Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
Repurchase intention is associated with low operating costs, improved profitability, competitive advantage, and long-term business growth. Retaining positive repurchase intention among existing consumers requires businesses to invest in strategies that maximize consumers satisfaction. However, repur...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://eprints.usm.my/43994/1/OJATTA%20DOMINIC%20OTEINO.pdf |
| _version_ | 1797011105558560768 |
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| author | Oteino, Ojatta Dominic |
| author_facet | Oteino, Ojatta Dominic |
| author_sort | Oteino, Ojatta Dominic |
| collection | USM |
| description | Repurchase intention is associated with low operating costs, improved profitability, competitive advantage, and long-term business growth. Retaining positive repurchase intention among existing consumers requires businesses to invest in strategies that maximize consumers satisfaction. However, repurchase intention is too often negative or non-existent even where consumers are satisfied. Previous research report significant effects of expectation, disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention. Nonetheless, there is lack of research on how the relationships amongst these factors impact consumers repurchase intention of premium bottled water (PBW). Grounded on the Expectation Disconfirmation Theory, this study investigates the effects of expectation, expectation disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention of PBW brands in Nigeria. |
| first_indexed | 2024-03-06T15:29:28Z |
| format | Thesis |
| id | usm.eprints-43994 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:29:28Z |
| publishDate | 2018 |
| record_format | dspace |
| spelling | usm.eprints-439942019-04-12T05:24:50Z http://eprints.usm.my/43994/ Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria Oteino, Ojatta Dominic HF5001-6182 Business Repurchase intention is associated with low operating costs, improved profitability, competitive advantage, and long-term business growth. Retaining positive repurchase intention among existing consumers requires businesses to invest in strategies that maximize consumers satisfaction. However, repurchase intention is too often negative or non-existent even where consumers are satisfied. Previous research report significant effects of expectation, disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention. Nonetheless, there is lack of research on how the relationships amongst these factors impact consumers repurchase intention of premium bottled water (PBW). Grounded on the Expectation Disconfirmation Theory, this study investigates the effects of expectation, expectation disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention of PBW brands in Nigeria. 2018-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/43994/1/OJATTA%20DOMINIC%20OTEINO.pdf Oteino, Ojatta Dominic (2018) Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Oteino, Ojatta Dominic Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria |
| title | Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria |
| title_full | Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria |
| title_fullStr | Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria |
| title_full_unstemmed | Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria |
| title_short | Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria |
| title_sort | effects of expectation perception disconfirmation satisfaction brand trust and risk perception on premium bottled water repurchase intention among consumers in nigeria |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/43994/1/OJATTA%20DOMINIC%20OTEINO.pdf |
| work_keys_str_mv | AT oteinoojattadominic effectsofexpectationperceptiondisconfirmationsatisfactionbrandtrustandriskperceptiononpremiumbottledwaterrepurchaseintentionamongconsumersinnigeria |