Improving Sales Performance: A Case Study In A Korean Based Adhesive Company
This case study is to explore the business issues that concerns Best Chemical’s sales performance in Malaysia. The analysis methods are complex because they are not merely focused on the corporate strategy level, but also involve Korea’s culture and preferred business style. Established in 2007, Bes...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/44469/1/LOW%20CHIE%20CHONG.pdf |