Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi
This paper is to identify the root causes that lead to the decrease of growth rate of Unifi from 104% in 2012 to 30% in 2013. There are eight causes contribute to the issue, specifically TM does not have 4G LTE license to operate wireless High Speed Broadband, TM considers its social obligation to p...
| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/44479/1/SOON%20BIN%20YUN.pdf |
| _version_ | 1825834974752800768 |
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| author | Yun, Soon Goh, Lee San Razi, Nur Arifi Ahmad |
| author_facet | Yun, Soon Goh, Lee San Razi, Nur Arifi Ahmad |
| author_sort | Yun, Soon |
| collection | USM |
| description | This paper is to identify the root causes that lead to the decrease of growth rate of Unifi from 104% in 2012 to 30% in 2013. There are eight causes contribute to the issue, specifically TM does not have 4G LTE license to operate wireless High Speed Broadband, TM considers its social obligation to provide service to unprofitable areas, new competitors are serving 20-30 Mbps ahead of TM fixed Unifi offered package, less competitive pricing, constraints in coverage expansion where many places are not Unifi ready, unfavorable promotional strategy, limited package offering and slow response to customer complaints. In order to analyse the case, structured interviews and survey are being conducted; SVP framework is used to identify the problem and solutions. |
| first_indexed | 2024-03-06T15:30:45Z |
| format | Thesis |
| id | usm.eprints-44479 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:30:45Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | usm.eprints-444792019-05-31T01:49:34Z http://eprints.usm.my/44479/ Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi Yun, Soon Goh, Lee San Razi, Nur Arifi Ahmad HF5001-6182 Business This paper is to identify the root causes that lead to the decrease of growth rate of Unifi from 104% in 2012 to 30% in 2013. There are eight causes contribute to the issue, specifically TM does not have 4G LTE license to operate wireless High Speed Broadband, TM considers its social obligation to provide service to unprofitable areas, new competitors are serving 20-30 Mbps ahead of TM fixed Unifi offered package, less competitive pricing, constraints in coverage expansion where many places are not Unifi ready, unfavorable promotional strategy, limited package offering and slow response to customer complaints. In order to analyse the case, structured interviews and survey are being conducted; SVP framework is used to identify the problem and solutions. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44479/1/SOON%20BIN%20YUN.pdf Yun, Soon and Goh, Lee San and Razi, Nur Arifi Ahmad (2014) Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Yun, Soon Goh, Lee San Razi, Nur Arifi Ahmad Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi |
| title | Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi |
| title_full | Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi |
| title_fullStr | Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi |
| title_full_unstemmed | Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi |
| title_short | Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi |
| title_sort | sustaining customer growth in household high speed broadband hsbb a case of unifi |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/44479/1/SOON%20BIN%20YUN.pdf |
| work_keys_str_mv | AT yunsoon sustainingcustomergrowthinhouseholdhighspeedbroadbandhsbbacaseofunifi AT gohleesan sustainingcustomergrowthinhouseholdhighspeedbroadbandhsbbacaseofunifi AT razinurarifiahmad sustainingcustomergrowthinhouseholdhighspeedbroadbandhsbbacaseofunifi |