Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi
This paper is to identify the root causes that lead to the decrease of growth rate of Unifi from 104% in 2012 to 30% in 2013. There are eight causes contribute to the issue, specifically TM does not have 4G LTE license to operate wireless High Speed Broadband, TM considers its social obligation to p...
Main Authors: | Yun, Soon, Goh, Lee San, Razi, Nur Arifi Ahmad |
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Format: | Thesis |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://eprints.usm.my/44479/1/SOON%20BIN%20YUN.pdf |
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