Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation

Previous research on innovation culture among SMEs has received little attention particularly in developing countries. Thus, this paper aims to investigate the influence of organisational culture, organisational learning and market orientation on innovation culture. A total of 183 usable response...

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Main Authors: Halim, Hasliza Abdul, Ahmad, Noor Hazlina, Ramayah, T.
Format: Article
Language:English
Published: MAG Scholar 2019
Subjects:
Online Access:http://eprints.usm.my/45351/1/ajbr190059.pdf
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author Halim, Hasliza Abdul
Ahmad, Noor Hazlina
Ramayah, T.
author_facet Halim, Hasliza Abdul
Ahmad, Noor Hazlina
Ramayah, T.
author_sort Halim, Hasliza Abdul
collection USM
description Previous research on innovation culture among SMEs has received little attention particularly in developing countries. Thus, this paper aims to investigate the influence of organisational culture, organisational learning and market orientation on innovation culture. A total of 183 usable responses were received from SMEs in Malaysia. Findings from the analysis suggest that all dimensions of organisational culture influence innovation culture while organisational learning in terms of information acquisition, behavioural and cognitive also influences innovation culture. Finally, in terms of market orientation, only competitor orientation influences innovation culture. This study contributes to SMEs by providing information on the elements that could nurture innovation culture in their organisations
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spelling usm.eprints-453512019-09-10T02:30:25Z http://eprints.usm.my/45351/ Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation Halim, Hasliza Abdul Ahmad, Noor Hazlina Ramayah, T. HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture Previous research on innovation culture among SMEs has received little attention particularly in developing countries. Thus, this paper aims to investigate the influence of organisational culture, organisational learning and market orientation on innovation culture. A total of 183 usable responses were received from SMEs in Malaysia. Findings from the analysis suggest that all dimensions of organisational culture influence innovation culture while organisational learning in terms of information acquisition, behavioural and cognitive also influences innovation culture. Finally, in terms of market orientation, only competitor orientation influences innovation culture. This study contributes to SMEs by providing information on the elements that could nurture innovation culture in their organisations MAG Scholar 2019 Article PeerReviewed application/pdf en http://eprints.usm.my/45351/1/ajbr190059.pdf Halim, Hasliza Abdul and Ahmad, Noor Hazlina and Ramayah, T. (2019) Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation. Asian Journal of Business Research, 9 (2). pp. 14-33. ISSN 2463-4522 https://magscholar.com/asian-journal-of-business-research/current-issue-vol-9-issue-1-2/
spellingShingle HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Halim, Hasliza Abdul
Ahmad, Noor Hazlina
Ramayah, T.
Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation
title Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation
title_full Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation
title_fullStr Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation
title_full_unstemmed Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation
title_short Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation
title_sort sustaining the innovation culture in smes the importance of organisational culture organisational learning and market orientation
topic HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
url http://eprints.usm.my/45351/1/ajbr190059.pdf
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AT ramayaht sustainingtheinnovationcultureinsmestheimportanceoforganisationalcultureorganisationallearningandmarketorientation