Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation
Previous research on innovation culture among SMEs has received little attention particularly in developing countries. Thus, this paper aims to investigate the influence of organisational culture, organisational learning and market orientation on innovation culture. A total of 183 usable response...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MAG Scholar
2019
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| Subjects: | |
| Online Access: | http://eprints.usm.my/45351/1/ajbr190059.pdf |