Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia

This study explores the phenomenon of Corporate Social Responsibility (hereinafter abbreviated as “CSR”) among small businesses in Jelutong wet market in Penang, Malaysia. This is a qualitative research employing case study methodology with three (3) data gathering instruments employed namely non-pa...

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Bibliographic Details
Main Author: Wong, Teik Aun
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:http://eprints.usm.my/45504/1/WONG%20TEIK%20AUN.pdf
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author Wong, Teik Aun
author_facet Wong, Teik Aun
author_sort Wong, Teik Aun
collection USM
description This study explores the phenomenon of Corporate Social Responsibility (hereinafter abbreviated as “CSR”) among small businesses in Jelutong wet market in Penang, Malaysia. This is a qualitative research employing case study methodology with three (3) data gathering instruments employed namely non-participant observations, semi-structured interviews and participant observations. The selected field site is Jelutong wet market in Penang, Malaysia. The findings show that existing literature on CSR is inadequate to capture and understand it in the context of small businesses in a wet market.
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spelling usm.eprints-455042019-09-20T01:12:22Z http://eprints.usm.my/45504/ Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia Wong, Teik Aun H1-99 Social sciences (General) This study explores the phenomenon of Corporate Social Responsibility (hereinafter abbreviated as “CSR”) among small businesses in Jelutong wet market in Penang, Malaysia. This is a qualitative research employing case study methodology with three (3) data gathering instruments employed namely non-participant observations, semi-structured interviews and participant observations. The selected field site is Jelutong wet market in Penang, Malaysia. The findings show that existing literature on CSR is inadequate to capture and understand it in the context of small businesses in a wet market. 2017-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/45504/1/WONG%20TEIK%20AUN.pdf Wong, Teik Aun (2017) Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia. PhD thesis, Universiti Sains Malaysia.
spellingShingle H1-99 Social sciences (General)
Wong, Teik Aun
Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia
title Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia
title_full Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia
title_fullStr Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia
title_full_unstemmed Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia
title_short Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia
title_sort beyond business corporate social responsibility csr among small businesses in jelutong market penang malaysia
topic H1-99 Social sciences (General)
url http://eprints.usm.my/45504/1/WONG%20TEIK%20AUN.pdf
work_keys_str_mv AT wongteikaun beyondbusinesscorporatesocialresponsibilitycsramongsmallbusinessesinjelutongmarketpenangmalaysia