The Uses And Gratifications Of Facebook.Com: An Exploratory Study Of University Students In Pakistan
Facebook has a high penetration rate among university students in the Pakistan, yet few academic studies seek to theoretically understand its popularity and uses. This study explored university students' uses and gratifications of Facebook.com. The Uses and Gratifications Theory (U&G) appro...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://eprints.usm.my/48371/1/ZUBAIR%20MAHMOOD%20cut.pdf |