The Perception of Sunway University Students on Green Products: A Case Study on Students of Department of Communication and Liberal Arts
Since the year of 2000, green products has started to become a trend in the marketplace where increasing numbers of manufacturers has begin to use green attributes to associate with their products. This research is beneficial to companies are creating green products that are targeted towards stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/52477/1/Pages%2084-87%20from%20HSSEC-2016-PROCEEDINGS-2.pdf |
| _version_ | 1825906693352980480 |
|---|---|
| author | Ramlie, Azman Ting, Jacqueline Zi Yee |
| author2 | Loke, Yiing Jia |
| author_facet | Loke, Yiing Jia Ramlie, Azman Ting, Jacqueline Zi Yee |
| author_sort | Ramlie, Azman |
| collection | USM |
| description | Since the year of 2000, green products has started to become a trend in the marketplace
where increasing numbers of manufacturers has begin to use green attributes to associate with
their products. This research is beneficial to companies are creating green products that are
targeted towards students as their main target market. This research will help manufacturers
to understand the perceptions of students toward green products and can later help them to
improvise their products to meet the student demands and preference on green products. The
purpose of this study is to understand Sunway University students’ perception towards green
products. Researcher examined four types of perceptions which are perceived value,
perceived risk, perceived price, and perceived quality. Survey questionnaire was distributed
to Department of Communication & Liberal Arts students. The data analysis was based on
150 respondents. The findings reveal that perceived value plays the main role in the students’
perceptions on green products followed by, perceived value, perceived risk and perceived
quality |
| first_indexed | 2024-03-06T15:53:21Z |
| format | Book Section |
| id | usm.eprints-52477 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:53:21Z |
| publishDate | 2016 |
| publisher | Universiti Sains Malaysia |
| record_format | dspace |
| spelling | usm.eprints-524772022-05-09T08:28:23Z http://eprints.usm.my/52477/ The Perception of Sunway University Students on Green Products: A Case Study on Students of Department of Communication and Liberal Arts Ramlie, Azman Ting, Jacqueline Zi Yee H1-99 Social sciences (General) Since the year of 2000, green products has started to become a trend in the marketplace where increasing numbers of manufacturers has begin to use green attributes to associate with their products. This research is beneficial to companies are creating green products that are targeted towards students as their main target market. This research will help manufacturers to understand the perceptions of students toward green products and can later help them to improvise their products to meet the student demands and preference on green products. The purpose of this study is to understand Sunway University students’ perception towards green products. Researcher examined four types of perceptions which are perceived value, perceived risk, perceived price, and perceived quality. Survey questionnaire was distributed to Department of Communication & Liberal Arts students. The data analysis was based on 150 respondents. The findings reveal that perceived value plays the main role in the students’ perceptions on green products followed by, perceived value, perceived risk and perceived quality Universiti Sains Malaysia Loke, Yiing Jia Dawood, Sharifah Rohayah Sheikh Mohd, Saidatulakmal 2016 Book Section PeerReviewed application/pdf en http://eprints.usm.my/52477/1/Pages%2084-87%20from%20HSSEC-2016-PROCEEDINGS-2.pdf Ramlie, Azman and Ting, Jacqueline Zi Yee (2016) The Perception of Sunway University Students on Green Products: A Case Study on Students of Department of Communication and Liberal Arts. In: International Conference on Humanities, Social Sciences and Environment Proceedings. Universiti Sains Malaysia, Bali, Indonesia, pp. 84-87. ISBN 978-967-11473-5-1 |
| spellingShingle | H1-99 Social sciences (General) Ramlie, Azman Ting, Jacqueline Zi Yee The Perception of Sunway University Students on Green Products: A Case Study on Students of Department of Communication and Liberal Arts |
| title | The Perception of Sunway University Students on Green Products: A Case
Study on Students of Department of Communication and Liberal Arts |
| title_full | The Perception of Sunway University Students on Green Products: A Case
Study on Students of Department of Communication and Liberal Arts |
| title_fullStr | The Perception of Sunway University Students on Green Products: A Case
Study on Students of Department of Communication and Liberal Arts |
| title_full_unstemmed | The Perception of Sunway University Students on Green Products: A Case
Study on Students of Department of Communication and Liberal Arts |
| title_short | The Perception of Sunway University Students on Green Products: A Case
Study on Students of Department of Communication and Liberal Arts |
| title_sort | perception of sunway university students on green products a case study on students of department of communication and liberal arts |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/52477/1/Pages%2084-87%20from%20HSSEC-2016-PROCEEDINGS-2.pdf |
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