The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention
This study investigates the influence of the antecedents of persuasive eWOM reviews on tourists’ attitudes towards the destination abroad and the travel intention of Saudi tourists. The research also investigates the influence of trust as a moderate between antecedents of persuasive eWOM review and...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Online Access: | http://eprints.usm.my/59698/1/Pages%20from%20NAJAH%20MOHAMMED%20KHILAF%20ALRASHEEDI%20-%20TESIS%20cut.pdf |
| _version_ | 1797014327640719360 |
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| author | Alrasheedi, Najah Mohammed Khilaf |
| author_facet | Alrasheedi, Najah Mohammed Khilaf |
| author_sort | Alrasheedi, Najah Mohammed Khilaf |
| collection | USM |
| description | This study investigates the influence of the antecedents of persuasive eWOM reviews on tourists’ attitudes towards the destination abroad and the travel intention of Saudi tourists. The research also investigates the influence of trust as a moderate between antecedents of persuasive eWOM review and information acceptance. |
| first_indexed | 2024-03-06T16:14:30Z |
| format | Thesis |
| id | usm.eprints-59698 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T16:14:30Z |
| publishDate | 2022 |
| record_format | dspace |
| spelling | usm.eprints-596982023-12-19T02:01:35Z http://eprints.usm.my/59698/ The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention Alrasheedi, Najah Mohammed Khilaf HD28-70 Management. Industrial Management This study investigates the influence of the antecedents of persuasive eWOM reviews on tourists’ attitudes towards the destination abroad and the travel intention of Saudi tourists. The research also investigates the influence of trust as a moderate between antecedents of persuasive eWOM review and information acceptance. 2022-09 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/59698/1/Pages%20from%20NAJAH%20MOHAMMED%20KHILAF%20ALRASHEEDI%20-%20TESIS%20cut.pdf Alrasheedi, Najah Mohammed Khilaf (2022) The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Alrasheedi, Najah Mohammed Khilaf The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention |
| title | The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention |
| title_full | The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention |
| title_fullStr | The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention |
| title_full_unstemmed | The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention |
| title_short | The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention |
| title_sort | influence of persuasive e wom review in social media toward saudis travel intention |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/59698/1/Pages%20from%20NAJAH%20MOHAMMED%20KHILAF%20ALRASHEEDI%20-%20TESIS%20cut.pdf |
| work_keys_str_mv | AT alrasheedinajahmohammedkhilaf theinfluenceofpersuasiveewomreviewinsocialmediatowardsaudistravelintention AT alrasheedinajahmohammedkhilaf influenceofpersuasiveewomreviewinsocialmediatowardsaudistravelintention |