Fiduciary Accountability And Factors Contributing To Sustainablity Business Growth Of Malaysian Indian Smes

This study addresses the impact of fiduciary accountability of managers, entrepreneurial orientation, market orientation, social-media, and sustainable business growth under the mediating effect of innovation on Malaysian Indian SMEs. Based on the resource-based view and the dynamic capabilities per...

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Main Author: M Sesha Salam, Lakshmi Gandhan
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:http://eprints.usm.my/59703/1/24%20Pages%20from%20LAKSHMI%20GANDHAN%20AL%20M%20SESHA%20SALAM%20-%20TESIS.pdf
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author M Sesha Salam, Lakshmi Gandhan
author_facet M Sesha Salam, Lakshmi Gandhan
author_sort M Sesha Salam, Lakshmi Gandhan
collection USM
description This study addresses the impact of fiduciary accountability of managers, entrepreneurial orientation, market orientation, social-media, and sustainable business growth under the mediating effect of innovation on Malaysian Indian SMEs. Based on the resource-based view and the dynamic capabilities perspective, this study developed a conceptual model to collaborate the relationships. Additionally, this study investigated the mediating effect of innovation on the four aforesaid independent variables or relationships. As part of the study, data was collected through structured questionnaire from sampling of Malaysian Indian SMEs data base obtained from the Indian business organisations. The sampling method used was purposive, which generated 204 respondents who were Indian SMEs data base obtained from Indian business organisations. Data collected was analysed by means of using both IBM SPSS and SmartPLS-3.3. The empirical finding, to a large extent, confirmed the research model, and supported twelve out of thirteen direct hypotheses. These included: a) fiduciary accountability was positively related to sustainable business growth; b) entrepreneurial orientation was positively related to sustainable business growth; c) marketing orientation was positively related to sustainable business growth; d) social-media was positively related to sustainable business growth; e) fiduciary accountability was positively related to innovation; g) entrepreneurial orientation was positively related to innovation; h) marketing orientation was positively related to innovation; and i) social-media was positively related to innovation.
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spelling usm.eprints-597032023-12-19T04:10:32Z http://eprints.usm.my/59703/ Fiduciary Accountability And Factors Contributing To Sustainablity Business Growth Of Malaysian Indian Smes M Sesha Salam, Lakshmi Gandhan HD28-70 Management. Industrial Management This study addresses the impact of fiduciary accountability of managers, entrepreneurial orientation, market orientation, social-media, and sustainable business growth under the mediating effect of innovation on Malaysian Indian SMEs. Based on the resource-based view and the dynamic capabilities perspective, this study developed a conceptual model to collaborate the relationships. Additionally, this study investigated the mediating effect of innovation on the four aforesaid independent variables or relationships. As part of the study, data was collected through structured questionnaire from sampling of Malaysian Indian SMEs data base obtained from the Indian business organisations. The sampling method used was purposive, which generated 204 respondents who were Indian SMEs data base obtained from Indian business organisations. Data collected was analysed by means of using both IBM SPSS and SmartPLS-3.3. The empirical finding, to a large extent, confirmed the research model, and supported twelve out of thirteen direct hypotheses. These included: a) fiduciary accountability was positively related to sustainable business growth; b) entrepreneurial orientation was positively related to sustainable business growth; c) marketing orientation was positively related to sustainable business growth; d) social-media was positively related to sustainable business growth; e) fiduciary accountability was positively related to innovation; g) entrepreneurial orientation was positively related to innovation; h) marketing orientation was positively related to innovation; and i) social-media was positively related to innovation. 2022-08 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/59703/1/24%20Pages%20from%20LAKSHMI%20GANDHAN%20AL%20M%20SESHA%20SALAM%20-%20TESIS.pdf M Sesha Salam, Lakshmi Gandhan (2022) Fiduciary Accountability And Factors Contributing To Sustainablity Business Growth Of Malaysian Indian Smes. PhD thesis, Perpustakaan Hamzah Sendut.
spellingShingle HD28-70 Management. Industrial Management
M Sesha Salam, Lakshmi Gandhan
Fiduciary Accountability And Factors Contributing To Sustainablity Business Growth Of Malaysian Indian Smes
title Fiduciary Accountability And Factors Contributing To Sustainablity Business Growth Of Malaysian Indian Smes
title_full Fiduciary Accountability And Factors Contributing To Sustainablity Business Growth Of Malaysian Indian Smes
title_fullStr Fiduciary Accountability And Factors Contributing To Sustainablity Business Growth Of Malaysian Indian Smes
title_full_unstemmed Fiduciary Accountability And Factors Contributing To Sustainablity Business Growth Of Malaysian Indian Smes
title_short Fiduciary Accountability And Factors Contributing To Sustainablity Business Growth Of Malaysian Indian Smes
title_sort fiduciary accountability and factors contributing to sustainablity business growth of malaysian indian smes
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/59703/1/24%20Pages%20from%20LAKSHMI%20GANDHAN%20AL%20M%20SESHA%20SALAM%20-%20TESIS.pdf
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