Business Intelligence Adoption Intention Among Small Start-Up Owners: Examining The Influencing Factors Of Benefits, Sacrifice, Perceived-Value, And Desire
This study aims to examine the influence of benefits variables and sacrifice variables on the perceived value of adopting BI, and investigate the mediating role of perceived value on the relationship between benefits and BI adoption intention; and between sacrifices and BI adoption intention. This s...
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| Format: | Thesis |
| Language: | English |
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2022
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| Online Access: | http://eprints.usm.my/59794/1/Pages%20from%20WONG%20CHI%20TIN%20-%20TESIS.pdf |