Exploring Destination Brand Identity Of Lenggong Valley World Heritage Site From The Perspective Of Local Community
Strong and sustainable destination branding is critical for destinations to remain competitive in the current tourism industry. However, the existence of multiple stakeholders with different interests poses an intricate challenge. In addition to the challenge of identifying the multiple ‘owners’ of...
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| Format: | Thesis |
| Language: | English |
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2022
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| Online Access: | http://eprints.usm.my/59870/1/NORFARDILAWATI%20BTE%20MUSA%20-%20TESIS24.pdf |