Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf |
| _version_ | 1811138835247005696 |
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| author | Sahul Hameed, Noor Azeema |
| author_facet | Sahul Hameed, Noor Azeema |
| author_sort | Sahul Hameed, Noor Azeema |
| collection | USM |
| description | The ASEAN countries are having a tropical climate where the condition is hot and
humid throughout the year. On the average, Malaysia receives about 6 hours of
sunshine per day. In such a hot weather conditions, the sweat combined with the
bacteria on the skin may create unnecessary body odour to human. This makes the
demand for perfume to a larger extend in Malaysia. The purpose of this study is to
identify the purchase characteristics which influencing the purchase decisions on
branded and non-branded perfumes. Based on the literature review, the five predictors
of purchase characteristics included in the study which may influence the purchase
decisions on branded and non-branded perfumes are store image (S l), message
framing (MF), perceived quality (PQ), scheme characteristics (SC) and subjective
norms (SN). The Stimulus-Organism-Response (S-O-R) model was used to explain
the study where the purchase characteristics are stimulus (S), habits as the organism
(O) and purchase decisions as the response (R). The present research is a crosssectional
study uses primary survey questionnaire method. A total of 164 responses
received from the survey questionnaire method. Out of 164 respondents, 81 (49.4%)
favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. The
objective of this study is to investigate whether the purchase characteristics influence
the purchase decisions on branded and non-branded perfumes with habits as
mediating. |
| first_indexed | 2024-09-25T03:56:30Z |
| format | Thesis |
| id | usm.eprints-60528 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-09-25T03:56:30Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | usm.eprints-605282024-05-03T08:31:35Z http://eprints.usm.my/60528/ Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes Sahul Hameed, Noor Azeema H1-99 Social sciences (General) The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to human. This makes the demand for perfume to a larger extend in Malaysia. The purpose of this study is to identify the purchase characteristics which influencing the purchase decisions on branded and non-branded perfumes. Based on the literature review, the five predictors of purchase characteristics included in the study which may influence the purchase decisions on branded and non-branded perfumes are store image (S l), message framing (MF), perceived quality (PQ), scheme characteristics (SC) and subjective norms (SN). The Stimulus-Organism-Response (S-O-R) model was used to explain the study where the purchase characteristics are stimulus (S), habits as the organism (O) and purchase decisions as the response (R). The present research is a crosssectional study uses primary survey questionnaire method. A total of 164 responses received from the survey questionnaire method. Out of 164 respondents, 81 (49.4%) favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. The objective of this study is to investigate whether the purchase characteristics influence the purchase decisions on branded and non-branded perfumes with habits as mediating. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf Sahul Hameed, Noor Azeema (2014) Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes. Masters thesis, Perpustakaan Hamzah Sendut. |
| spellingShingle | H1-99 Social sciences (General) Sahul Hameed, Noor Azeema Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_full | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_fullStr | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_full_unstemmed | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_short | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_sort | consumer preference and outcome of purchase decisions on branded and non branded perfumes |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf |
| work_keys_str_mv | AT sahulhameednoorazeema consumerpreferenceandoutcomeofpurchasedecisionsonbrandedandnonbrandedperfumes |