Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf |