Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan
This study investigates the influence of social media influencers (SMIs) on the dietary choices of undergraduate Health Sciences students at USM Health Campus. It examines the relationship between students' attitudes, subjective norms towards SMIs, and their behavioral intent regarding food...
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| Format: | Monograph |
| Language: | English |
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Universiti Sains Malaysia
2024
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| Online Access: | http://eprints.usm.my/61967/1/Syafini%20Binti%20Bakri_157704%20-%20e.pdf |
| _version_ | 1825908571106181120 |
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| author | Bakri, Syafini |
| author_facet | Bakri, Syafini |
| author_sort | Bakri, Syafini |
| collection | USM |
| description | This study investigates the influence of social media influencers (SMIs) on the dietary
choices of undergraduate Health Sciences students at USM Health Campus. It
examines the relationship between students' attitudes, subjective norms towards SMIs,
and their behavioral intent regarding food choices. Using correlation and regression
analyses, 90 respondents participated in the study. The majority of respondents were
female (77.8%), aged 21-23 (76.7%), and Malay (80%). While a positive correlation was
found between attitude and behavioral intent, regression analysis showed no significant
relationship (β = 0.056, p = 0.504). Subjective norms demonstrated a significant
relationship with behavioral intent (β = 0.680, p < 0.001), indicating social pressure
plays a greater role in dietary choices than personal attitudes. The study's strengths
include a focused sample and validated instruments, with future recommendations
suggesting a broader sample and longitudinal design. |
| first_indexed | 2025-03-06T09:55:58Z |
| format | Monograph |
| id | usm.eprints-61967 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-03-06T09:55:58Z |
| publishDate | 2024 |
| publisher | Universiti Sains Malaysia |
| record_format | dspace |
| spelling | usm.eprints-619672025-03-05T07:31:52Z http://eprints.usm.my/61967/ Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan Bakri, Syafini R Medicine (General) RA0421 Public health. Hygiene. Preventive Medicine This study investigates the influence of social media influencers (SMIs) on the dietary choices of undergraduate Health Sciences students at USM Health Campus. It examines the relationship between students' attitudes, subjective norms towards SMIs, and their behavioral intent regarding food choices. Using correlation and regression analyses, 90 respondents participated in the study. The majority of respondents were female (77.8%), aged 21-23 (76.7%), and Malay (80%). While a positive correlation was found between attitude and behavioral intent, regression analysis showed no significant relationship (β = 0.056, p = 0.504). Subjective norms demonstrated a significant relationship with behavioral intent (β = 0.680, p < 0.001), indicating social pressure plays a greater role in dietary choices than personal attitudes. The study's strengths include a focused sample and validated instruments, with future recommendations suggesting a broader sample and longitudinal design. Universiti Sains Malaysia 2024 Monograph NonPeerReviewed application/pdf en http://eprints.usm.my/61967/1/Syafini%20Binti%20Bakri_157704%20-%20e.pdf Bakri, Syafini (2024) Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan. Project Report. Universiti Sains Malaysia. (Submitted) |
| spellingShingle | R Medicine (General) RA0421 Public health. Hygiene. Preventive Medicine Bakri, Syafini Attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate Students In School Of Health Sciences, Universiti Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan |
| title | Attitudes and subjective norms towards social media
influencers with behavioural intent on food choices among
undergraduate Students In School Of Health Sciences, Universiti
Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan |
| title_full | Attitudes and subjective norms towards social media
influencers with behavioural intent on food choices among
undergraduate Students In School Of Health Sciences, Universiti
Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan |
| title_fullStr | Attitudes and subjective norms towards social media
influencers with behavioural intent on food choices among
undergraduate Students In School Of Health Sciences, Universiti
Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan |
| title_full_unstemmed | Attitudes and subjective norms towards social media
influencers with behavioural intent on food choices among
undergraduate Students In School Of Health Sciences, Universiti
Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan |
| title_short | Attitudes and subjective norms towards social media
influencers with behavioural intent on food choices among
undergraduate Students In School Of Health Sciences, Universiti
Sains Malaysia (USM), Health Campus, Kubang Kerian, Kelantan |
| title_sort | attitudes and subjective norms towards social media influencers with behavioural intent on food choices among undergraduate students in school of health sciences universiti sains malaysia usm health campus kubang kerian kelantan |
| topic | R Medicine (General) RA0421 Public health. Hygiene. Preventive Medicine |
| url | http://eprints.usm.my/61967/1/Syafini%20Binti%20Bakri_157704%20-%20e.pdf |
| work_keys_str_mv | AT bakrisyafini attitudesandsubjectivenormstowardssocialmediainfluencerswithbehaviouralintentonfoodchoicesamongundergraduatestudentsinschoolofhealthsciencesuniversitisainsmalaysiausmhealthcampuskubangkeriankelantan |