Business Performance Of Small Medium Enterprise: Strategic Planning And Customer Focus.
Business performance of small medium enterprises has been a vital issue to the management. Moreover in today's economic climate, small medium enterprises competitions are greater than ever may in local or global. This study will focus on the small medium enterprises adoption of strategic planni...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2004
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| Subjects: | |
| Online Access: | http://eprints.usm.my/7813/1/Business_Performance_of_Small_Medium_Enterprise_Strategic_Planning_and_Customer_Focus_%28PPPerubatan_Masyarakat%29.pdf |
| Summary: | Business performance of small medium enterprises has been a vital issue to the management. Moreover in today's economic climate, small medium enterprises competitions are greater than ever may in local or global. This study will focus on the small medium enterprises adoption of strategic planning
and customer focus as the total quality management practices toward the small medium enterprises business performance. The results indicate that total quality management implementation has high correlation with business results.
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