Community education as a lifelong learning to support sustainable tourism
A community-based tourism (CBT) approach has become an integral part of rural and sustainable tourism development strategies. However, CBT has some constraints on being sustainable due to some internal weaknesses and external concerns, including poor marketing competencies. As a top-down government...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/11082/1/J17568_e4db25bc1c5f1f84abf722d22f76a4c0.pdf |
| _version_ | 1811134717820403712 |
|---|---|
| author | Dewi Eka Murniati, Dewi Eka Murniati Abdul Razzaq, Abdul Rasid Soni Nopembri, Soni Nopembri Abdul Kharim, Abdul Kharim Paryono, Paryono |
| author_facet | Dewi Eka Murniati, Dewi Eka Murniati Abdul Razzaq, Abdul Rasid Soni Nopembri, Soni Nopembri Abdul Kharim, Abdul Kharim Paryono, Paryono |
| author_sort | Dewi Eka Murniati, Dewi Eka Murniati |
| collection | UTHM |
| description | A community-based tourism (CBT) approach has become an integral part of rural and sustainable tourism development strategies. However, CBT has some constraints on being sustainable due to some internal weaknesses and external concerns, including poor marketing competencies. As a top-down government initiative, Malaysian CBT homestay is blessed with numerous assistance to ensure its survival which in the other hand, creates over-reliance toward other parties. This lack of marketing expertise challenges homestay
sustainability. This study examines the importance of community education in marketing activities as a lifelong learning towards sustainable tourism in Malaysia. Qualitative case study is employed to gain an extensive and in-depth explanation on homestay’s marketing implementation and its issues. A semistructured interview was taken to nine homestay operators. This study employs a thematic data analysis to investigate the interview results. Research findings show that in majority, the community enjoys the comfort
zone provided by government and travel agents, hence encourage the resistance for change. However, a few homestay demonstrates positive respond to involve lifelong learning through community education to support sustainable tourism. More importantly, partnership between various key stakeholders are the utmost important to ensure policy planning and to improve community education quality. |
| first_indexed | 2024-09-24T00:09:28Z |
| format | Article |
| id | uthm.eprints-11082 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | English |
| last_indexed | 2024-09-24T00:09:28Z |
| publishDate | 2024 |
| record_format | dspace |
| spelling | uthm.eprints-110822024-06-04T03:04:59Z http://eprints.uthm.edu.my/11082/ Community education as a lifelong learning to support sustainable tourism Dewi Eka Murniati, Dewi Eka Murniati Abdul Razzaq, Abdul Rasid Soni Nopembri, Soni Nopembri Abdul Kharim, Abdul Kharim Paryono, Paryono T Technology (General) A community-based tourism (CBT) approach has become an integral part of rural and sustainable tourism development strategies. However, CBT has some constraints on being sustainable due to some internal weaknesses and external concerns, including poor marketing competencies. As a top-down government initiative, Malaysian CBT homestay is blessed with numerous assistance to ensure its survival which in the other hand, creates over-reliance toward other parties. This lack of marketing expertise challenges homestay sustainability. This study examines the importance of community education in marketing activities as a lifelong learning towards sustainable tourism in Malaysia. Qualitative case study is employed to gain an extensive and in-depth explanation on homestay’s marketing implementation and its issues. A semistructured interview was taken to nine homestay operators. This study employs a thematic data analysis to investigate the interview results. Research findings show that in majority, the community enjoys the comfort zone provided by government and travel agents, hence encourage the resistance for change. However, a few homestay demonstrates positive respond to involve lifelong learning through community education to support sustainable tourism. More importantly, partnership between various key stakeholders are the utmost important to ensure policy planning and to improve community education quality. 2024 Article PeerReviewed text en http://eprints.uthm.edu.my/11082/1/J17568_e4db25bc1c5f1f84abf722d22f76a4c0.pdf Dewi Eka Murniati, Dewi Eka Murniati and Abdul Razzaq, Abdul Rasid and Soni Nopembri, Soni Nopembri and Abdul Kharim, Abdul Kharim and Paryono, Paryono (2024) Community education as a lifelong learning to support sustainable tourism. Cakrawala Pendidikan Jurnal Ilmiah Pendidikan, 43 (1). pp. 62-73. https://doi.org/10.21831/cp.v43i1.63529 |
| spellingShingle | T Technology (General) Dewi Eka Murniati, Dewi Eka Murniati Abdul Razzaq, Abdul Rasid Soni Nopembri, Soni Nopembri Abdul Kharim, Abdul Kharim Paryono, Paryono Community education as a lifelong learning to support sustainable tourism |
| title | Community education as a lifelong learning to support sustainable tourism |
| title_full | Community education as a lifelong learning to support sustainable tourism |
| title_fullStr | Community education as a lifelong learning to support sustainable tourism |
| title_full_unstemmed | Community education as a lifelong learning to support sustainable tourism |
| title_short | Community education as a lifelong learning to support sustainable tourism |
| title_sort | community education as a lifelong learning to support sustainable tourism |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/11082/1/J17568_e4db25bc1c5f1f84abf722d22f76a4c0.pdf |
| work_keys_str_mv | AT dewiekamurniatidewiekamurniati communityeducationasalifelonglearningtosupportsustainabletourism AT abdulrazzaqabdulrasid communityeducationasalifelonglearningtosupportsustainabletourism AT soninopembrisoninopembri communityeducationasalifelonglearningtosupportsustainabletourism AT abdulkharimabdulkharim communityeducationasalifelonglearningtosupportsustainabletourism AT paryonoparyono communityeducationasalifelonglearningtosupportsustainabletourism |